NYC Mayor Launches Anti-Florida Ad Campaign to Lure Transplants Back to City
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New York City mayor Eric Adams has launched an ad campaign in five major Florida cities protesting the Parental Rights in Education bill recently codified into law by Florida governor Ron DeSantis in an attempt to lure New York City transplants back.
“This political showmanship of attempting to demonize a particular group or community is unacceptable and we are going to loudly show our support and say to those living in Florida, ‘Listen, we want you here in New York,'” Adams announced at a press conference Monday.
“Other folks want people to hide their color. We like to show our color and this rainbow is representative of this community,” Adams said. “I have a message for Florida’s LGBTQ+ community: come to a city where you can say and be whoever you want.”
The mayor retweeted a City of New York promo poster with “gay” printed all over it, fueling the debunked accusation from progressives that the law outlaws the word in the state. Critics of law, which prohibits the instruction of gender identity and sexual orientation in K-3, assigned it the misleading title, the “Don’t Say Gay” bill.
Other members of the Adams’ administration doubled down on the misnomer. “I’ll say it because the mayor probably won’t, but I want to give a big FU to Gov. Ron DeSantis for his lack of leadership and solidarity to the LGBTQ community,” New York City Council Member Chi Ossé said Monday.
Private companies will collaborate with the mayor’s office to display the New York City promo on digital billboards in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach for eight weeks from April 4 through May 29, Politico noted.
One such message which may be depicted on the billboard is: “People say a lot of ridiculous things in New York. ‘Don’t Say Gay,’ isn’t one of them.”
In a recent press briefing declaring the professional athlete and performer exemption to the city’s employer vaccine mandate, Adams acknowledged that the city has failed to retain residents and attract tourists due to spiking crime, high cost of living, strict Covid-19 mitigation measures, and other deterrents.
Since the pandemic began, people have left New York City in droves for Florida, which boasts lower taxes, general safety, a more hospitable business environment, and a higher standard of living. Given the massive economic incentives of moving to Florida, Adams’ message, which relies on the dubious assertion that the parental rights law disenfranchises the LGBTQ minority, is unlikely to trigger any large demographic movement back to New York City.
