New York City tourism officials are ramping up incentives to get international tourists back here, enjoying the city and spending money. The mayor laid out a new global marketing effort Wednesday; CBS2's Andrea Grymes reports.
- New York City tourism officials are ramping up incentives to get international tourists back here, enjoying and spending money in New York City. The mayor laid out a new global marketing effort today. CBS2's Andrea Grymes reports.
ANDREA GRYMES: Taking in Times Square is just one part of a once-in-a-lifetime trip for Miguel Angel and his mom, Deborah, from Detroit, Michigan.
- It's one of my dreams to come to New York.
ANDREA GRYMES: Visitors, such as them, are exactly who Mayor de Blasio and city tourism officials are hoping to entice. Today, the mayor announced $30 million in funding for a new global marketing campaign to launch in June to ramp up tourism, an industry left reeling during the pandemic.
MAYOR BILL DE BLASIO: We need to let people know we're open for business. It's safe. Come here. Join this amazing moment.
ANDREA GRYMES: Pre-COVID in 2019, the city saw some 66 million tourists. In 2020, that number plunged to 22 million. 400,000 jobs in the city are tied to the industry.
FRED DIXON: We're gonna do all we can to accelerate tourism's recovery.
ANDREA GRYMES: NYC & Company, the city's official tourism organization, is getting the message out, producing videos such as this one--
- New York City is very much alive.
ANDREA GRYMES: --to let people know the city is reawakening. Today in a virtual presentation, they listed numerous upcoming events, including the reopening of the iconic Tavern On The Green and the Central Park Loeb Boathouse, to name just a few.
Mario Messina with the 29th Street Neighborhood Association in Midtown is hopeful tourism will return, but says the city needs to curb the spike in crime.
MARIO MESSINA: I believe that safety is priority number one. By reducing the number of shelters again, the crime will be reduced.
ANDREA GRYMES: City tourism officials project it'll take about two years to get back to pre-pandemic tourism levels here. And they say it all starts with locals inviting out-of-town friends and family to come visit. In Times Square, Andrea Grymes, CBS2 News.