NYFW 2021: Groceries, gowns and Coca-Cola

These models are serving you lockdown looks this New York Fashion Week.

In one of the few live fashion shows held amid the health crisis, this one, Dubbed "Mr. Wu's General Store" by Designer Jason Wu, is set somewhere most of us have gotten to know over the past year: The grocery aisle.

The 38-year-old said his Autumn-Winter 2021 show drew inspiration from the kitchen, which he said was a creative outlet.

Adding, quote, "The joys that I experience from cooking and spending time with loved ones make me hopeful to celebrate the moments that really matter."

Fashion shows have adapted.

Loose-fitting long dresses and skirts, knitted sweaters, fringe and snakeskin boots, pops of color -- the models walked between rows of fresh produce set up in an empty Broadway shopfront.

In line with his 1950s Americana theme, Wu also partnered with Coca-Cola, diving into the U.S. brand's archives to unearth prints, logos and styles.

Wu rose to fame for designing former first lady Michelle Obama's 2009 Inaugural Ball gown.. (file)

The edible ingredients were donated to City Harvest, a New York charity fighting food insecurity.

Video Transcript

[MUSIC PLAYING]

- These models are serving you locked down looks this New York Fashion Week. In one of the few live fashion shows held amid the health crisis, this one dubbed, "Mr. Wu's General Store," by designer Jason Wu is set somewhere most of us have gotten to know over the past year, the grocery aisle.

The 38-year-old said his autumn winter show drew inspiration from the kitchen, which he said was a creative outlet. Adding quote, "the joys that I experienced from cooking and spending time with loved ones make me hopeful to celebrate the moments that really matter.

Fashion shows have adapted. Loose fitting long dresses and skirts, knitted sweaters, fringe and snakeskin boots, pops of color, the models walked between rows of fresh produce set up in an empty Broadway shopfront.

[MUSIC PLAYING]

In line with his 1950s Americana theme, Wu also partnered with Coca-Cola, diving into the US brand's archives to unearth prints, logos, and styles. Wu rose to fame for designing former first lady Michelle Obama's 2009 Inaugural Ball gown. The edible ingredients were donated to City Harvest, a New York City charity fighting food insecurity.