Oakland County's Main Street shops go digital: New website features nearly 70 businesses

From a child's ballet shoes in Lake Orion to tiny, furry boots for your dog in Franklin, shopping at Oakland County's Main Street's shops is just a click away this fall.

Shop Oakland County Main Streets is a new website bringing together 10 communities across Oakland County in an e-commerce district − the first of its kind in the state.

The new digital platform provides a venue to promote some of the county's Main Street shopping areas. Highland Township, Franklin, Lake Orion, Holly, Oak Park, Oxford, Ortonville, Rochester, Pontiac, and South Lyon are on the platform.

"Coming out of the COVID pandemic, we all knew that our downtown businesses needed to expand into e-commerce," said Kristi Trevarrow, executive director for Downtown Rochester.

Close to 70 businesses currently feature their products on the website, with a variety of shopping options. This includes food and beverages, apparel and accessories, pet supplies, books, bath and beauty items, and more.

Member Marketplace Inc. built and maintains the website, along with providing technical support for participating businesses and support for customers.

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Additional cities in Oakland County will join the online platform in the next few months, said Kelly Westbrook, Downtown Development Authority director for Oxford. The website will also feature pages promoting each city's downtown district.

"The participating MSOC communities' downtown businesses will be able to affordably sell online through one website-marketing together as a localized group," Westbrook said.

This article originally appeared on Detroit Free Press: Oakland County Main Streets featured on new website for businesses