- Oops!Something went wrong.Please try again later.
The new Ohio license plate is full to the brim with imagery.
You've got rolling hills, a river, a rising sun and a city skyline.
Gov. Mike DeWine told reporters during the announcement yesterday that the child and dog underneath the tree represents our state's future.
Why it matters: This is Ohio's first new license plate design in eight years, replacing the current plate of faded slogans and facts with a more colorful array.
Stay on top of the latest market trends and economic insights with Axios Markets. Subscribe for free
Front and center: The Wright Brothers' plane pulling a banner reading, "Birthplace of Aviation." Take that, North Carolina!
Yes, but: The artist initially messed up the Wright flyer's direction.
The tail-looking part was actually the front of the early-20th century plane, meaning this plate shows the banner being pushed, not pulled.
The Ohio BMV quickly issued a redesign with the plane flipped to the correct side.
Driving the news: This new plate will be available for drivers starting in late December.
Reminder: As of last year, Ohioans only need a back license plate on their vehicles. The front plate is now optional.
💭 Tyler's thought bubble: The new design is a bit too crowded for my taste.
I get the desire to combine rural and urban themes to not alienate any part of the state, but I'd prefer to see a simpler design with a central color and slogan.
Maybe the BMV could sell any incorrect plates already printed to novelty hunters and donate the proceeds to charity.
📬 What's your opinion of the new license plate design? Send us an email at email@example.com and let us know.
Like this article? Get more from Axios and subscribe to Axios Markets for free.