'Okay Peugeot' - French manufacturer adds ChatPGT to its cars

The new E-3008 electric SUV is among Peugeot's models getting ChatGPT as part of a broader trend that has has seen several manufacturers adopt AI to let drivers have more natural-sounding conversations with car software. Tibo/Peugeot/dpa
The new E-3008 electric SUV is among Peugeot's models getting ChatGPT as part of a broader trend that has has seen several manufacturers adopt AI to let drivers have more natural-sounding conversations with car software. Tibo/Peugeot/dpa

Peugeot says it will add ChatGPT into its vehicles later this year and has launched a new eight-year care package for its latest electric SUV.

The Stellantis-owned French firm announced late in January that the artificial-intelligence based software would be rolled out across its range of cars and small vans in the second half of 2024.

The chatbot will be integrated into Peugeot’s i-Cockpit infotainment system via the existing "Okay Peugeot" voice recognition feature.

ChatGPT will be able to answer specific questions, suggest landmarks and navigate the driver to them, and "enliven your journey by interacting with occupants, giving free rein to your creativity," Peugeot said.

"We will be launching this feature on January 31 as a pilot in five countries – France, UK, Germany, Italy and Spain," Peugeot product director Jerome Micheron said, announcing the addition of the new technology.

"This will become standard this year and there is no need for customers to go to their dealer – it can be activated 'over the air' and also by subscription via the MyPeugeot app."

ChatGPT has already been integrated into Stellantis’s DS Automobiles brand, while earlier this month Volkswagen and Skoda announced the technology would be in some of its models, too.

During the media briefing, Peugeot also announced the launch of its brand new Peugeot Allure Care package. This will come with the new E-3008 electric SUV and is an eight-year/160,000-km package covering the electric motor, charger, powertrain, and the main electric and mechanical components.

Allure Care is in addition to the eight-year warranty for the battery already available on Peugeot’s electric vehicles, and will be activated automatically for two years after every service at a Peugeot dealer.