One of America's most popular neighborhoods is in Kentucky, analysis says

Rae Johnson, Louisville Courier Journal
Updated ·2 min read
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"Relatively affordable areas stand shoulder to shoulder with more expensive, glamorous neighborhoods," concludes an analysis of the most-viewed neighborhoods in the U.S. on Zillow, a leading real estate search engine.

One of those neighborhoods was in Kentucky, according to the analysis by HouseFresh, a team that reviews indoor air quality products. The Chevy Chase-Ashland Park neighborhood in Lexington made the top 20 list of areas that attracted the attention of potential homebuyers, HouseFresh said.

Chevy Chase-Ashland Park ranked No. 16 nationwide with 16,952 daily views. It fell behind neighborhoods in some of the country's largest cities, like New York, Phoenix and Dallas, where the U.S.'s most sought-after neighborhood of Northeast Dallas received more than 36,000 daily page views.

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The rest of the top five:

  • Hollywood Hills in Los Angeles

  • Camelback East in Phoenix

  • La Jolla in San Diego

  • Upper East Side in New York City

Louisville's top-ranked neighborhood was Jeffersontown with 10,294 views. Other top contenders were Pleasure Ridge Park at 7,188, Okolona at 6,398 and Fern Creek at 5,739 views.

HouseFresh also analyzed data for the top 20 neighborhoods that homebuyers are least interested in. Kentucky didn't land on this list, but the neighborhood of Wanamaker in nearby Indianapolis, about two hours north of Louisville, was second with 28 daily page views.

The least-viewed neighborhood in the country was the Warehouse District in Durham, North Carolina, at 12 views. HouseFresh suggests it's because there are few properties for sale and that local buyers are attracted to areas slightly outside the trendy neighborhood.

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The study by HouseFresh suggests that potential homebuyers have been doing more window shopping than closing on deals, evidenced by sales that dropped by 19% between August 2021 and 2022, according to a Financial Times article cited in the study. At the same time, monthly mortgages have risen up to 59%, and sellers have "flooded the market," leaving prices to settle while there is a rise in supply over demand.

"Buyers could be about to stop browsing and start spending," the study said.

HouseFresh gathered information about the country's 100 largest cities from Wikipedia and then collected property listings for each of them, focusing on houses, townhomes, apartments and condos. They extracted information like the number of days a property was listed and its number of page views. The team then took the page views per day for each listing and calculated the average number of daily views on each property in all neighborhoods, excluding ones that didn't have at least 10 listings.

Contact reporter Rae Johnson at RNJohnson@gannett.com. Follow them on Twitter at @RaeJ_33

This article originally appeared on Louisville Courier Journal: One of U.S.'s most popular neighborhoods is in Kentucky, analysis says