Open For Business: Cameron Peters Floral Designs

Vittoria Woodill reports.

Video Transcript

- Well, later this week, the Philadelphia Flower Show opens. And due to the pandemic, the show will be outdoors for the first time in its nearly 200 year history. Like the Flower Show, many businesses have been forced to make unexpected changes. And this week's Open for Business segment, Vittoria takes you to a flower shop in Phoenixville that did just that in order to keep their business from going under.


CAMERON PETERS: Right over here on the counter is a picture of me when I was three years old.


Somebody from the evening bulletin came by one day and was taking pictures and we were working on planting the children's garden.

VITTORIA WOODILL: While every flower blooms at its own time, for flowers, Cameron Peters, her lover flowers blossom a lifetime ago.

CAMERON PETERS: Hosteling, right?

VITTORIA WOODILL: Can you believe it yourself?


VITTORIA WOODILL: She's the owner of Cameron Peters Floral Design in Phoenixville. Along with her bud, husband Bill. Her shop specializes in handcrafted bouquets and charming pick-me-ups that are meant to pluck you out of your funk.

CAMERON PETERS: Even if somebody buys the bunch for themselves, it's for their mental health. Basically through flowers, I'm spreading smiles. So you can go through and just pick which you would like if something speaks to you. If not, I can do it for you.


VITTORIA WOODILL: Every rose may have its thorns, but it seems for Cameron and Bill, they've been hitting a snag after snag since last year.

- We were shut down last year during COVID for eight weeks. We were able to open a week before Mother's Day. But because it was a week before Mother's Day, we couldn't get flowers. So we had to pivot. And we started putting patio plants together. People loved the idea. This year, we were shut down for six weeks because we had water leakage and the walls got that project finished one week before the fire hit.

VITTORIA WOODILL: But with such strong roots in this community, their story shows you truly reap what you sow.


- We had restaurants, and breweries bringing fans down for us. And the Jaycees offered us their storefront. People were literally driving by, rolling the windows down, yelling over to us that we need anything.

VITTORIA WOODILL: When did that happen?

CAMERON PETERS: I mean, I'm sure-- I'm sure it does happen. But when it happens to you, you just-- you feel that-- you feel that big hug. At a time when they can't give you a hug, but they want to. There were so many people that were rooting for us. And they were like, it's going to be OK. When you love what you do, it's another road bump. And it's another hiccup.

I love what I do, and I love the people that I deal with every day. And I love our customers. And I have no choice, but to keep going. This is my dream.


- Well, I love seeing that article from the bulletin. How about that? It's so heartwarming to hear how many people in their community helped make their dream reality.