2021 show was down more than 60% in ratings among adults 18-49
The final ratings results are in for the 2021 Oscars, and they don’t look much better than the preliminary numbers for Sunday’s hostless awards show, which took place at Union Station in Los Angeles and aired live on ABC from 8-11:17 p.m. ET.
According to time-zone adjusted Nielsen data, the 93rd annual Academy Awards drew 10.4 million total viewers and a 2.1 rating/14 share in the advertiser-coveted adults 18-49 demographic. Those numbers include out-of-home viewing, and are down -56% in viewers (vs. 23.6 million total viewers in 2020) and 60.4% in ratings (vs. a 5.3 rating) from the 2020 show.
Both the rating and total-viewer tally are new record lows for the Oscars telecast, which hit its previous all-time lows with last year’s show, a telecast that aired before COVID-19 interfered with live awards shows (and the traditional release of movies in theaters).
Despite the huge decline, the 2021 Academy Awards was the most-watched awards show since the 2020 Academy Awards. The 2021 Grammys and 2021 Oscars tied in ratings among adults 18-49.
Last year’s Oscars aired on ABC on Sunday, Feb. 9. This year’s Oscars aired much later, on Sunday, April 25.
The final numbers ticked up a bit from the 1.9 key-demo rating and 9.85 million total viewers that the 2021 Oscars put up in initial numbers Monday.
While the Oscars are the latest awards show to take a hit amid the pandemic, they are far from the only one to suffer a steep drop in ratings this season.
This year’s Grammy Awards sunk more than 60% in ratings from 2020’s show among adults 18-49, the age-range most sought after by advertisers on entertainment programming. Just 8.8 million viewers tuned in across multiple platforms, down by a full 10 million from a year ago.
Two weeks before the Grammys aired, NBC’s 2021 Golden Globes shed 63% of total viewers from 2020, plummeting from 18.4 million overall TV viewers to a mere 6.9 million. The special’s 1.4 rating in the key demo was down 68% from 2020’s 4.7.
Oscars 2021: The Complete Winners List
While it was definitely a loss for ABC, the 2021 Oscars saw plenty of winners, some of whom scored record-breaking victories in terms of gender and diversity.
Click here for Sunday’s complete list of 2021 Oscar winners, which includes Best Picture “Nomadland,” Best Actor Anthony Hopkins, and Best Actress Frances McDormand, among others.
Read original story Oscars Viewership Falls 56% to All-Time Low At TheWrap