A Fortune 500 company headquartered in Cincinnati, Proctor & Gamble Co. is being sued over toothbrush texts.

Local civil rights attorney Chris Wiest is representing a Marland woman, Olukemi Adewole, whose federal lawsuit seeks class-action status.

The legal action also names P&G’s Oral-B brand of oral hygiene products such as toothbrushes, toothpaste, mouthwashes and dental floss.

It alleges P&G promotes Oral-B services and products by sending unsolicited and continuous text messages, even after consumers opt-out, in violation of the law.

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Adewole never gave permission or requested communication via text message from P&G but, nonetheless, received multiple messages soliciting her to buy Oral-B products, the suit states.

These text messages continued even after she “made it clear that she did not wish to continue receiving text messages” from the company by responding to one of their messages with her own stating “STOP,” the lawsuit alleges.

P&G was not immediately available for comment.

This report was provided by Enquirer media partner FOX19.

This article originally appeared on Cincinnati Enquirer: P&G hit with federal lawsuit over unsolicited texts promoting Oral-B