How pandemic bakeries in Denver continue to evolve

·1 min read

When the pandemic shut down storefronts, home kitchens and farmers markets became the new neighborhood bakeries.

What's new: The marketplace is pivoting again.

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Rebel Bread is joining forces with a handful of other bakeries to offer customized online sales and subscriptions, building on its model from the start of the pandemic.

  • Dubbed Bread Club, the new service allows consumers to select goods from five local bakeries and get deliveries on a one-time basis or weekly.

  • The other bakeries include Mile High Pie, Moon Racoon Baking, Pandemic Donuts and Sugar Bakeshop.

Why it matters: The launch is a sign of how Denver shops are banding together to adapt to the ongoing pandemic, streamline logistics and satisfy consumer interest in regular delivery and pickup options.

What they're saying: "Some people just love the idea of bread showing up each week," Rebel Bread founder Zach Martinucci tells Axios Denver. "They trust they'll like whatever we're making."

  • What's next: More bakeries. "I'm hoping to prove a point that every bakery is so different in Denver … and it can be more collaborative than competitive," he adds.

Our order: The October seasonal box from Sugar Bakeshop and the squash sourdough loaf from Rebel Bread.

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