Parade’s New Color Outside the Lines Collection Adds Bursts of Fun to Your Underwear and Bralettes
The temperatures is heating up and so are Parade’s colors. The brand is known for their wallet-friendly, comfortable underwear options, but last month, it stepped into the world of bralettes. Now, it has unveiled the new Color Outside the Lines collection that will add a serious dose of color to your underwear and bralettes.
The Color Outside the Lines collection is what Parade is calling their unofficial Pride campaign that will allow the celebration of the LGBTQ+ community all year long. The brand says that’s why they decided to launch it to begin the celebration before Pride Month. Plus, the campaign includes an all-queer cast and crew, art-directed by West Dakota. In addition to the new collection, Parade is donating 2,000 pairs of underwear to LGBTQ organizations, according to press materials.
Color Outside the Lines consists of three bralette styles and seven underwear styles. You may recognize the options, except for the new Plunge Bralette and Sleep Boyshort. That means you have more designs to choose from, so it complements what you wear on top. The other bralettes include the Scoop and Triangle that launched last year, and the Brief, Thong, High Rise Brief, High Rise Thong, Cheeky, and Boyshort.
Now let’s talk about the most fun part about the collection: The colors! In honor of the news, Parade has brought back the bestselling hues Juice, Limoncello, and Acid. There’s also the new color Magic Berry (violet) and colorblock options Primary (Scuba, Balloon, and Limoncello), Sunrise (Juice, Balloon, and Limoncello), and Moonlight (Jelly, Acid, and Starry Sky). Color Outside the Lines also includes Balloon (red), Slime (neon green), Butterfly (teal), Starry Sky (navy), Storm (dark grey), Eightball (black). Not every color is available in every style, so head to Parade’s website to shop the whole collection.
Each item ranges from $9 to $30, so you don’t have to spend a ton to add a colorful burst to your wardrobe (even if people won’t see … for the majority of the time, anyway).
Read More:
Thinx Now Makes a Line of Period Underwear That’s Inclusive
Summersalt Has a New Intimates Line Made of Recycled Material
You Won’t Be Able to Go Back After Wearing Reebok’s Seamless Briefs
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