Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

Gen-Z favorite lingerie brand Parade has debuted suprising, yet welcome collection with Coca-Cola. The classic American soda is synonymous with laughter and playfulness as it has served as our refreshment of choice for years, making it the perfect partner for the fun-loving intimates label.

The collaboration is grounded in the beverage's signature bright red shade and features cheeky garments that celebrate the brand's history. Boasting retro '80s prints and bold designs, the collection includes 14 unique prints that pay homage to the iconic drink. Standouts include a satin cheeky pair of underwear adorned with the "I Heart Diet Coke" logo, joining a matching triangle bralette. Not far behind is a two-piece shine set, featuring a bedazzled version of the Diet Coke motif on the back of the undergarments.

Elsewhere, a long-sleeved playsuit is perfect lounging at home or worn underneath jeans for an eye-catching streetwear look. Meanwhile, the collection doesn't neglect our favorite fruit-flavored Cherry Coke as a matching two piece set includes square-neck bralette that reads, "Very Cherry," alongside feminine briefs outfitted with frilled edges and a coquettish Cherry Coke logo.

Representing the It girl-favorite, Coke Zero, black and red slip dresses make for an effervescent evening ensemble. Accompanying the frocks is a stunning special-edition silk scarf top steals the show as it bears an abstract iteration of a Coca-Cola print.

With prices starting at $15 USD, Parade x Coca-Cola's latest collaboration is available on Parade's online store.