Pardee UNC Health Care has a new name and a new logo
HENDERSONVILLE - Pardee UNC Health Care has a new name and a new logo, according to an April 3 press release from the hospital.
In alignment with the UNC Health system, Pardee UNC Health Care has changed its name to UNC Health Pardee, effective April 3, the release said. Pardee also now has a new logo to reflect the new name. While the new name and logo are already official, there won't be any new signs at the hospital right away, a spokesperson said in an email. Officials are currently in the process of evaluating all signage for updates, including the main campus as well as all of the hospital's off-site locations.
Like the entire brand transition, signage updates will be a rolling change over the course of the next two years, the spokesperson said.
According to the release, the UNC Health system introduced its rebrand in February 2020 with the intention of affiliating and managing healthcare organizations to do so shortly after that, but the process was put on hold because of the pandemic.
The new identity is now rolling out to affiliate hospitals. The healthcare system will keep local governance, fiduciary responsibility and decision-making while maintaining a partnership affiliation with the UNC Health system.
“We will remain a locally-owned healthcare authority with local governance and decision-making through our Board of Directors and Henderson County Commissioners, who live and work in this community,” said Jay Kirby, President and CEO of UNC Health Pardee. “The rebrand will look a little different to our community, but it does not change our commitment to serving our community and providing high-quality care to our patients and their families.”
While the region will begin to see the transition to the new name and logo beginning April 3, it will take some time for the new brand to be updated in all places, the release said. Updates for the name and logo will happen in phases and transition over time.
“While the rebrand does not change any local operations or the relationship between Pardee and UNC, it is simply the next step in UNC Health’s strategy to create a cohesive health system across the state, demonstrating how we work as one UNC Health to prepare for the future of healthcare,” Kirby said in the release.
UNC Health Pardee is a not-for-profit community healthcare system that is managed by UNC Health. The hospital, founded in 1953, is licensed for 222 acute care beds. For more information or to find a physician, visit www.pardeehospital.org.
This article originally appeared on Hendersonville Times-News: Pardee UNC Health Care is now UNC Health Pardee
