Paris Hilton takes the party to the metaverse

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Updated

Paris Hilton is taking the party to the metaverse

She created an island in the online virtual world, dubbed Paris World

where she will DJ an electronic set for the revelers on New Year's Eve

The reality TV-star turned entrepreneur created her virtual island on Roblox

Visitors can:

explore digital replicas of her Beverly Hills estate

stroll a boardwalk inspired by Hilton's wedding

sail a Sunray yacht

drive a luxury sports car

Paris World will collect small payments

for purchasing virtual clothing or booking a ride on a jet-ski

Hilton joins a clutch of celebrities and brands

rushing to embrace the metaverse

She has tapped into the mania for non-fungible tokens

collaborating with designer Blake Kathryn to sell pieces of digital art