Peloton 'wife' pops up in new advertisement
(Old Peloton ad - "It's a peloton!")
The actress who appeared in Peloton's widely criticized Christmas advertisement is back…
This time, in a role selling gin for company owner and actor Ryan Reynolds in a tongue-in-cheek advertisement.
The video ad for Aviation American Gin was tweeted by Reynolds on Friday and already has more than six million views..
In it, three women are out for a holiday drink… One friend tells the Peloton actress..:
(broll -- "You are safe here," one friend tells)
The trio toasts… with the Peloton actress quickly finishing her drink… The ad ends with…
(broll - "you look great by the way!")
Reynolds - the actor known for his roles in Marvel Comic's superhero "Deadpool" movies - tweeted the ad with the comment "Exercise bike not included."
Peloton's Christmas advertisement called the "The Gift that Gives Back," shows the same actress receiving a Peloton bike as a gift from her husband…
She appears anxious, she then records her workouts... and the two watch her video a year later.
Many viewers labelled the ad as 'sexist' and 'dystopian'… and some viewers said the husband was quote 'controlling' and 'manipulative'..
One twitter use wrote:
TWEET FROM @hemjhaveri READING (English): 'It's clear this woman doesn't need a Peloton. She needs a good therapist and a divorce lawyer.'
Another said:
TWEET FROM @gremisch READING (English): 'If you close your eyes you can hear the distant screams of the marketing department realising the huge mistake they made'
A company spokesperson this week said Peloton was disappointed in how some people misinterpreted the ad...and said it was meant to celebrate fitness.
