'People of El Paso are amazing': Former Dallas Cowboys QB visits bars to promote 'Eight' beer

Aaron A. Bedoya, El Paso Times
·1 min read

The El Paso crowds gathered like no other Monday evening, and former Dallas Cowboys quarterback Troy Aikman took notice.

"I thought we had some good crowds, but this has exceeded my wildest expectations," he told the El Paso Times. "The people of El Paso are amazing. They always been good to me and good to the Cowboys."

The three-time Super Bowl champion made three stops while promoting his new beer in the Sun City: Bikini Joe's, 7942 Gateway East Blvd; Headquarters, 2910 Tularosa Ave; and Union Draft House Sunland, 730 Sunland Park Drive.

The beer, known as Eight, after his iconic jersey number, launched on taps in bars, restaurants and other on-premise accounts in Texas in February.

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Former Dallas Cowboys quarterback Troy Aikman visits Union Drafthouse to promote his beer, Eight Elite Lager, in El Paso, Texas, Monday, June 20, 2022. Aikman made stops at a few local grocery stores and other sports bars around the city.
Former Dallas Cowboys quarterback Troy Aikman visits Union Drafthouse to promote his beer, Eight Elite Lager, in El Paso, Texas, Monday, June 20, 2022. Aikman made stops at a few local grocery stores and other sports bars around the city.

Aikman told the El Paso Times in February that he has always liked beer, and the new line is consistent with his lifestyle: to work hard but enjoy time with family and friends.

"I think that I have some God-given talents, but the reason I think I was able to do what I was able to do athletically and even what I'm able to do currently with Fox is just through good, old-fashioned hard work. And those people willing to do that are people who have always inspired me and that's really who this beer is for."

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Former Dallas Cowboys quarterback Troy Aikman visits Union Drafthouse to promote his beer, Eight Elite Lager, in El Paso, Texas, Monday, June 20, 2022
Former Dallas Cowboys quarterback Troy Aikman visits Union Drafthouse to promote his beer, Eight Elite Lager, in El Paso, Texas, Monday, June 20, 2022
NFL Hall of Famer Troy Aikman cheers beers with fans at Union Draft House.
NFL Hall of Famer Troy Aikman cheers beers with fans at Union Draft House.
NFL Hall of Famer and former Dallas Cowboys quarterback Troy Aikman wears a giant hat as he autographs fans’ memorabilia.
NFL Hall of Famer and former Dallas Cowboys quarterback Troy Aikman wears a giant hat as he autographs fans’ memorabilia.
A fan gets his arm autographed by NFL Hall of Famer and Dallas Cowboys legend Troy Aikman, who is in town to promote his beer, “Eight Elite Lager,” at Union Draft House. The fan said he would get the autograph tattooed on his arm.
A fan gets his arm autographed by NFL Hall of Famer and Dallas Cowboys legend Troy Aikman, who is in town to promote his beer, “Eight Elite Lager,” at Union Draft House. The fan said he would get the autograph tattooed on his arm.
NFL Hall of Famer and Dallas Cowboys legend Troy Aikman poses with fans at Union Draft House.
NFL Hall of Famer and Dallas Cowboys legend Troy Aikman poses with fans at Union Draft House.

This article originally appeared on El Paso Times: Troy Aikman visits El Paso Union Drafthouse to promote 'Eight' beer