Some People Say Hillary Clinton Is ‘Hispandering’ With ‘Abuela’ Ad
After Democratic frontrunner Hillary Clinton’s campaign published an advertisement listing “7 things Hillary Clinton has in common with your abuela,” a group called the Latino Rebels, and some Twitter users, accused her Tuesday of “Hispandering” — or pandering to Latinos.
According to its Twitter handle, the Latino Rebels offers humor, commentary, and analysis of the U.S. Latino community. On its Web site, it took Clinton to task for appropriating the Spanish word for grandmother. It also called out the former secretary of state in a tweet, chiding a story written in Spanish that her campaign published in October, regarding “six things you didn’t know about Hillary Clinton.”
Not the 1st time @HillaryClinton campaign shows blatant #Hispandering. Remember this post from October? https://t.co/jQ6hHpJCqi #NotMyAbuela
— Latino Rebels (@latinorebels) December 22, 2015
The Latino Rebels were joined by some Twitter users, including those who posted their disdain of the ad with the hashtag, #NotMyAbuela. It started trending Tuesday evening.
THIS IS THE OFFICIAL ARTICLE ON HER WEBSITE https://t.co/BMyl4B2rTo pic.twitter.com/rUUe290fMh
— Mathew Rodriguez (@mathewrodriguez) December 22, 2015
So much shade in #NotMyAbuela right now, @HillaryClinton's campaign must think there's an eclipse. #NotMiAbuela
— Glass Canon (@Glass_Canon) December 22, 2015
If she's not cooking Arroz con habichuelas, working in a factory by the time she was 10 then she's #NotMyAbuela
— Nelini Stamp (@NelStamp) December 22, 2015
Mi abuela was a woman of color, spoke only spanish, and faced racism&sexism. @HillaryClinton is #NotMyAbuela and needs to stop hispandering
— Antonia Simpson (@alexandrabc1214) December 22, 2015
The #NotMyAbuela hashtag. OUCH. Good example of what NOT to do to reach Latino voters.
— Karla Perez (@Karla_QP) December 22, 2015
Unlike HRC, my grandmother's bills aren't paid for by lobbyists, PACs, and private prisons. #NotMiAbuela #NotMyAbuela
— Concepción Lara (@lowsell) December 22, 2015
Most of the seven ways the Clinton camp has compared Hillary to “your abuela” are predictably flattering: She worries about children, she reads bedtime stories, and so on. The list ends with this: “Everybody loves abuela — even this guy.” A picture of Clinton with Latino megastar Marc Anthony is inserted underneath.
The abuela post was pegged around Clinton’s most welcome news in weeks: Her daughter, Chelsea, earlier this week announced she’s pregnant with another baby — making the presidential hopeful ready to become an abuela twice-over.
Photo Credit: Erich Schlegel/Getty Images
