'The people have spoken': Cleveland Browns unveil new 'Brownie the Elf' mid-field logo
The Cleveland Browns have a new 50-yard-line logo, the "running Brownie."
The team unveiled the new logo Tuesday with a social media video post.
the people have spoken 🏟 pic.twitter.com/TYOBd59So8
— Cleveland Browns (@Browns) September 13, 2022
"The people have spoken," the social media post read.
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"We're super excited about the new midfield logo," Browns Executive Vice President and Partner JW Johnson told clevelandbrowns.com. "We really wanted to engage our fans in the process, and they are — as I've said multiple times — undefeated. They're the best in the league, best in the NFL and, candidly, some of the best in sports. We really wanted to get their involvement and hear what they have to say. We were able to pull off the new logo with the old school Brownie logo."
"We really wanted to engage our fans in the process, and they are — as I've said multiple times — undefeated." - Executive Vice President and Partner JW Johnson
— Cleveland Browns (@Browns) September 13, 2022
This marks the team's first mid-field logo since 2016 and the logo will make a debut during Sunday's home opener against the New York Jets.
A version of Brownie served as the team’s primary logo from 1948 until 1969. Starting in 1970 the Browns were represented by a logo-less orange helmet.
Who is Brownie The Elf?
Brownie the Elf was one of three original logos for the Browns when they came into existence starting in 1946. The logo/mascot was phased out after former team owner Art Modell’s reported hatred of it, but Brownie has made several appearances after the team returned to Cleveland in 1999.
This article originally appeared on Akron Beacon Journal: Browns will use new 'running Brownie the Elf' mascot for logo
