People have thoughts about comedian and social media thirst trap Matt Rife

Comedian, TikTok star and apparent thirst trap Matt Rife seems to be in everyone's social media feed these days.

The Central Ohio native has surged in popularity after making the announcement Monday of his "ProbleMATTic World Tour," which includes stops both in Indianapolis and Bloomington later this year.

Indy show: Comic Matt Rife bringing show to Indy. Here's when and how to get tickets.

While fans around the internet have expressed delight in getting to see him perform live, others appeared bewildered by his popularity, asking the question: "Who in the hell is Matt Rife?"

In short, Rife, 27, has amassed a devoted fanbase with 14.5 million followers on TikTok. The comedian engages frequently with audience members when performing stand-up. He's appeared also in notable TV shows such as NBC's "Brooklyn Nine-Nine," MTV's "Wild'N'Out," and the BET original movie “North Of The 10.”

And, according to social media users, Rife has the most handsome abs in comedy, his tickets are hard to get and — wait, who is this guy again?

What people are saying about Matt Rife on social media

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This article originally appeared on Indianapolis Star: Who is Matt Rife? Social media abuzz as ProbleMATTic tour tix sellout