Pepsi launching new chocolate soft drink called ‘Cocoa Cola’

Karu F. Daniels, New York Daily News

The cola wars of the 1970s and 1980s may be reignited in the new year.

Pepsi has thrown down the gauntlet in its longtime rivalry with a product that may a little too close to home for Coca-Cola.

On Thursday, the soda giant announced their newest limited-edition soda, which, they say, is inspired by the classic seasonal hot cocoa.

“What’s sweeter than saying ‘bye’ to the worst year ever? Pepsi ‘Cocoa’ Cola - the latest concept from the Pepsi Test Kitchen,” Pepsi shared on Twitter.

The company said its newest offering combines “the delicious taste of a Pepsi with the delicious, wintry taste of chocolate and marshmallow.”

“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical,” Pepsi marketing chief Todd Kaplan said in a statement. “So why not bring together the delicious taste of a Pepsi with the delicious, wintry taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi ‘Cocoa’ Cola and can’t wait to get this in the hands of cola fans this winter.”

Pepsi “Cocoa” Cola follows its limited-edition flavor, Pepsi Apple Pie, which was released last month ahead of Thanksgiving.

According to the company, that iteration of its carbonated cola is designed to taste and smell like a sweet and comforting apple pie, complete with warm notes of cinnamon, crisp apples, and buttery pastry crust.

Similar to their Pepsi Apple Pie launch, Pepsi set the bar low and said it would only release a batch of Pepsi “Cocoa” Cola if their announcement tweet reaches 2,021 retweets – which by Thursday afternoon it well exceeded.

“Well, it looks like you’re all pretty thirsty for some Pepsi “Cocoa” Cola. Stay tuned for details coming in 2021!”