PGT Innovations unveils rebrand for PGT Custom Windows and Doors

Samantha Gholar, Sarasota Herald-Tribune
·2 min read
Here the PGT WinGuard Sliding Glass Doors assembly line area. PGT Innovations, the largest employer in Sarasota County and manufacturer of weather-resistant windows and doors, found its own way to adjust during COVID.
Here the PGT WinGuard Sliding Glass Doors assembly line area. PGT Innovations, the largest employer in Sarasota County and manufacturer of weather-resistant windows and doors, found its own way to adjust during COVID.

VENICE — Venice-based PGT Innovations has announced the company's rebranding of its product line as the company shifts focus of PGT Custom Windows and Doors from hurricane impact-resistant windows and doors to "high performance" glass window and door products that include emphasis on energy efficiency, sound-reduction and security.

The changes include a new logo and tagline for the brand launched in 1987.

The company's new theme is “the freedom to live where and how you want,” reflecting, the company said in a news release, "that PGT products are much more than hurricane protection. They are everyday necessities in that they provide unmatched advantages to lifestyle experiences, giving customers peace of mind and control to live wherever and however they choose, whether it is a coastal waterfront or urban location."

Now, garage doors: PGT Innovations expanding into garage door market with latest acquisition

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Instead of tagging itself as “nation’s number one impact resistant brand,” it wants to be known as “America’s authority in high-performance laminate glass for the fenestration industry.”

Jeff Jackson is president and CEO of PGT Innovations and a new Bay Park Conservancy board member.
Jeff Jackson is president and CEO of PGT Innovations and a new Bay Park Conservancy board member.

President and CEO of PGT Innovations Jeff Jackson said via press release that the company is entering an exciting era with the hopes of shaping the industry.

“Since its inception, PGT Innovations has been dedicated to providing solutions that revolutionize the way people live,” stated Jackson. “This rebrand elevates PGT Custom Windows and Doors to a new level of alignment with PGTI’s focus by empowering people to live life on their own terms, wherever they choose to call home. The new PGT Custom Windows and Doors branding is also a demonstration of our commitment to continuous innovation and transformation in order to lead the industry and improve people’s lives.”

The firm said PGT has undergone minor logo design shifts and brand positioning growth during its 36 years as a company. The transition to a more technology-focused company is the "evolution of the brand," officials say.

“It’s all about giving customers control and peace of mind over external forces like extreme weather, home security, and outside noise. Whether someone lives in a sun-drenched coastal home, a busy urban environment, or anywhere in between, PGT Custom Windows and Doors has the product solutions they need for their lifestyle,” the firm said.

John Cannon Homes, Adelaide model, Sarasota, showing a PGT Customer Windows and Doors sliding glass door.
John Cannon Homes, Adelaide model, Sarasota, showing a PGT Customer Windows and Doors sliding glass door.

PGT Innovations has installed 7 million units in homes. The company has reported no failures and boasts an array of hurricane windows and products.

Besides PGT Custom Windows and Doors, the company's brands include CGI, WinDoor®, Western Window Systems, Anlin Windows & Doors, Eze-Breeze, NewSouth Window Solutions, Martin Door, and a 75% ownership stake in Eco Window Systems.

This article originally appeared on Sarasota Herald-Tribune: Venice-based PGT Innovations rebrands its window, door company line