23 things you probably didn’t know about Tiffany’s

It all comes down to the blue box, the epitome of luxe elegance – yes we’re talking about the Tiffany box.

In a new documentary, “Crazy About Tiffany’s,” celebrities, designers, style icons, former employees and masterminds behind the 179-year-old brand come together to share the secrets and sentiment surrounding the famed New York retailer, Tiffany & Co.

Written and directed by Matthew Miele (“Scatter My Ashes,” “At Bergdorf’s”), “Crazy About Tiffany’s” is the first and only authorized documentary on Tiffany & Co. The film sees names like Jessica Biel, Rachael Zoe, Katie Couric and Baz Luhrmann as well as Tiffany’s own design director, Francesca Amfitheatrof, sharing their words and appreciation of the iconic jeweller.

From the history of the acclaimed jewels to the delicate details surrounding its image and top secret formula, to the power and allure of the brand–Tiffany’s is not only about brilliant keepsakes, it’s about that rich experience that continues to coax our senses.

“Crazy About Tiffany’s” will be premiere in select theatres (Toronto’s Bloor Hot Docs Cinema) and on demand across Canada and the U.S. on Feb 19.

The film is distributed by Gravitas Ventures. Check out the trailer here.

In the meantime, here are 23 of the best takeaways from the film and beyond, summing up those intricate, quirky and charming facts you may have not known about Tiffany & Co.