Pitbull calls on Jeff Bezos to ‘step up’ and help save lives amid the 2021 Cuban crisis

Pitbull is speaking out about the ongoing crisis in Cuba — and he’s calling out one of the richest men in the world.

In an emotionally charged message to fans on Wednesday, the chart-topping Grammy Award winner called upon Amazon founder Jeff Bezos to “step up” and help.

With thousands protesting rising prices, persistent blackouts, food and medicine shortages amid the COVID-19 pandemic, Cuba is in its worst economic crisis in decades. It is experiencing one of its largest anti-government demonstrations in recent history.

Cuba’s dictatorial government has stoked tensions further by deploying armed forces into the streets.

“This isn’t about politics, this is about saving lives. This is about unity and not division and bottom line, this is about taking action,” Pitbull, whose birth name is Armando Christian Pérez, said before revealing he is unable to send aid to his home country.

“It gets me hot, it bothers me and it frustrates me to a certain extent being a Cuban American and having a platform to speak to the world and not being able to help my own people. Not being able to get them food, not being able to get them water, not being able to get them medicine,” he said, explaining that he is most frustrated that he can’t give Cubans what they deserve, which he says is “freedom.”

Pitbull then issued a call to action on global businesses to get involved and raise awareness before he singled out super-billionaire Bezos, who has Cuban ties.

“People that we are so proud of, people such as a Jeff Bezos, Cuban American, graduated from a high school in Miami, built one of the biggest companies in the world. The richest man in the world. He’s somebody that can get involved and really help us,” the “We Are One (Ole Ola)” rapper said.

“So to everybody out there, stand up, step up and if you don’t understand, get with the muthaf---ing program and wake up,” he added.

Pitbull closed out his two-minute-plus video encouraging his fellow Cubans to “keep the fight up” and then spoke Spanish.