Plastic HTC One (M8) will reportedly launch next month at half the price
The HTC One (M8) might not be the breakout hit that the company was looking for, but HTC isn’t throwing in the towel quite yet. According to a report from TMTpost, HTC is preparing a plastic version of the HTC One (M8) for release as early as next month. The specifications for the plastic model should be identical to those of the metal One (M8) — the difference comes in the price tag.
The report states that the plastic HTC One (M8) would cost 3,000 yuan (~$480 USD) in China, whereas the standard metal phone costs 5,299 (~$850 USD). Although this strategy was less than successful for Apple with the iPhone 5c, the Android market is a different beast entirely, and Samsung has proven time and time again that flooding the market doesn’t always lead to cannibalized sales.
A plastic model wouldn’t be the only addition to the current generation lineup — HTC is likely working on an HTC One (M8) mini and an (M8) phablet for release this year as well, as it did with the original One. Samsung has a huge lead over its competition, but an affordable version of the sleekest Android phone on the market might convert enough stragglers to give HTC a fighting chance.
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This article was originally published on BGR.com
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