Longstanding theater guide Playbill has closed the curtain on its Twitter presence.
The 138-year-old guide said Friday it would no longer use the embattled social media platform, which was acquired by conspiracy-pushing businessman Elon Musk for $44 billion late last month.
Touting its credentials as a family owned company that has “always strived to be a constant source of support for the entire theater community,” Playbill tweeted what the trade publication said would be its final posting on the platform.
“In recent weeks, Twitter, Inc. has greatly expanded its tolerance for hate, negativity, and misinformation,” Playbill charged. “As a respected news outlet for the Broadway community, we feel we can no longer continue to utilize a platform where the line between actual news and insidious rhetoric has become blurred beyond recognition.”
Musk’s purchase of the social media platform followed months of complaints by the frequently tweeting billionaire and his fans who charged that safeguards in place to curb hate speech and disinformation didn’t equally impact people of different political sides.
A mass exodus of Twitter employees — some of whom quit and others who were laid off — immediately followed Musk’s takeover. Those departures included the company’s head of integrity and safety Yoel Roth, as well as chief information security officer Lea Kissner. Kissner tweeted Thursday, “I’ve loved this job and we got *so* much done, but here we are.”
The company went to great lengths to combat misinformation regarding the COVID pandemic and the 2020 presidential election.
Several major advertisers have also said they plan to suspend working with Twitter while Musk and those still with the company figure out how to safely moderate content on the site. A paid-verification process has turned into a mockery in recent days as accounts including one registered to “Carpenter” Jesus Christ were authenticated. Musk — who said last week “nothing has changed with content moderation” — said Friday that Twitter usage hit an all-time high.
Playbill stated Friday that any tweets posted by its various official accounts, moving forward, even if they seem are Twitter verified, will not have originated through them. The company plans to continue using competing platforms Facebook, Instagram and TikTok.
“Our core values have always centered around community, kindness, collaboration, inclusion, and truth,” Playbill wrote.