The Point returns for Market with new space

·2 min read

Sep. 15—HIGH POINT — The High Point Market Authority will debut a custom-built structure and host educational and social programming at The Point during the Oct. 16-20 High Point Market.

Located on Commerce Avenue between S. Main and Wrenn streets, The Point debuted in April 2018 as the first freestanding, High Point Market-branded venue conceived to enhance the buyer experience. It will return this year after a two-year, pandemic-induced hiatus for five full days of events for Market attendees

The Point has served as an information hub for Market attendees and has hosted celebrity meet and greets, educational roundtables, panel discussions, networking opportunities and the popular Parson's Table Pop-Up lunch service, available daily.

The Point will unveil a new structure that originally was scheduled to debut in April 2020. While occupying the same footprint, The Point will be a commercial modular structure designed and built by Charlotte-based Boxman Studios to allow greater flexibility and a more seamless use for High Point Market programming and events.

The Point opens to Market attendees at 8 a.m. on Friday, Oct. 15. A Market pass is required for entry. Market advisors will be on hand to offer one-on-one consultations to attendees in need of information or support. Market-goers are encouraged to drop in throughout Market for specific events or to use the lounge area to regroup and recharge.

In line with the current health and safety guidelines for Guilford County, face coverings will be required inside The Point at all times except when actively eating or drinking. Staff will also be cleaning surfaces regularly.

Evening offerings will include After Hours at The Point, featuring craft beer and wine from High Point's Brown Truck Brewery, Saturday through Tuesday from 5 to 8 p.m. Industry mixers will take place each evening Saturday through Monday with the North Carolina Furniture Export Office, Amber Engine and Design Trust Ltd.

The schedule of industry-relevant events and programming changes daily. The full list is in the Events section of the High Point Market website at

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