Since its inception as a separate automaker, Polestar has produced some stellar designs. Polestar—jointly owned by Volvo and Geely Holding Company—has taken Volvo's current design language and iterated on it, penning aggressive and sleek designs that signal the brand's focus on electric performance. But a new marque needs a new identity. It's not enough to borrow good designs from family brands—you need to break out.
Polestar knows that, which is why it's signaling a new era in design with this, the Precept concept. The Volvo "Thor's Hammer" headlights have been split by the bodywork, which itself is more rounded and dramatic than the Polestar 1 and Polestar 2.
And while the Volvo lineage is evident, it's also taking advantage of the electric propulsion to break design norms. The front end, for instance, doesn't have a traditional air intake feeding a radiator. Instead, that space is used for what Polestar calls the SmartZone, a transparent panel housing many of the car's sensors for active safety systems.
There's also a roof-mounted LIDAR pod for enhanced machine vision. As for human vision, the Precept keeps with the grand concept-car tradition of replacing mirrors with cameras. Now that we've actually seen production cars with camera mirrors in Europe, though, it's not a far-fetched idea.
Polestar is also using the Precept to show off the future of its interiors. Sustainability is a big focus, with panels made from flax-based materials and carpets stitched from reclaimed fishing nets. Cork and recycled bottles coat the seats, too, which Polestar says contribute to an 80 percent reduction in plastic waste over conventional interiors.
And as is de rigueur for an EV concept, there's a massive screen dominating the dashboard, running the next generation of the company's Android-powered infotainment. But I'm more interested in one of the gimmicky details. According to the press release, the Polestar logo floats holographically inside a solid piece of crystal between the two rear-seat headrests.
The Precept will be on display at the Geneva International Motor Show, but don't expect to see it in stores. Instead, we'll probably see these design elements make their way into other production Polestars over the next few years.
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