Pop-up brings Dallas-based luxury women's clothing line to Royal Poinciana Plaza

·2 min read
A white, sheer, dotted mini wrap dress is $750.
A white, sheer, dotted mini wrap dress is $750.

Those into stylish clothes and accessories may want to pop over to The Royal Poinciana Plaza's latest pop-up.

La Vie Style House, a Dallas retailer, opened a two-week pop-up on Thursday at the plaza. Their assortment of luxury caftans, wraps and crochet paint dresses will be available through Sunday.

The store's co-founders, Jamie Coulter and Lindsey McClain, have been looking to expand their brand into resort markets and reached out to Up Markets about leasing space about a year ago. Unfortunately, the plaza is full but Up Markets offered them a chance to open a pop-up two months ago.

"We just wanted to grow our brand," said Coulter. "It seemed like the perfect place."

"It was the market we wanted to be in," McClain added.

The company also has a retail location in Houston and plans to open another pop-up store this summer in Aspen.

In addition to luxury caftans, wraps and crochet paint dresses, The Style House pop-up also will have split dresses and assorted accessories available. Their goal is to make clothing that women can easily go from day to night, from casual to formal.

The business owners met in 2013 and were soon making caftans for friends. Barneys fashion director Marina Larroudé noticed one of the ladies’ dresses at a party and reached out to them via Instagram. Just six weeks later, Coulter and McClain launched their first collection at Barneys.

The company also offers kimonos, oversize shirts, dusters, tank dresses and dress coats, which can be found on its website www.laviestylehouse.com.

"Our dream is to be in that shopping center," Coulter said. "We'd love nothing more."

Dana Filetti, marketing director for WS Development at the plaza, said numerous retailers inquire about openings. So when company officials began discussing potential pop-ups for the season in connection with their Apres Beach series, their thoughts turned to La Vie Style House.

"Palm Beach is obviously a hot spot to be right now," she said. "Because we don't have vacant retail space, we decided we wanted to create a way for these businesses" to introduce themselves to the market.

A mesh, 3D floral mini caftan is priced at $850.
A mesh, 3D floral mini caftan is priced at $850.

Complimentary juices from Celis Produce are being offered during the pop-up, which is the fourth of the season. Later this month, Armstrong-Root, an eyewear purveyor, will hold one.

In related news, the announcement that there will be retail space available at a renovated Royal Poinciana Playhouse is "exciting," Filetti said. WS Development plans to turn the theater into a performing arts center and waterfront restaurant along with the new retail space.

"It's going to be such an amazing opportunity."

This article originally appeared on Palm Beach Daily News: La Vie Style House, a Dallas retailer, opens a pop-up in Palm Beach

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