Porsche Classic will now take customer requests for one-off dream cars and build them as part of its Sonderwunsch program.
Requests need to be technically feasible, though, and can include exterior and interior customization as well as suspension and powertrain upgrades.
Porsche will start this year with three to five customer builds.
Porsche Classic, the German automaker's restoration and parts division, and Exclusive Manufaktur, its bespoke division, are working together to build customers' cars into special one-off creations. Its Sonderwunsch program will take owners' requests and transform their car, new or old, into almost anything they want. Customization typically involves transforming the materials in the interior or refinishing the exterior paintwork, but upgrades to the powertrain and suspension components are also now possible.
There are a few restrictions, Porsche says. It won't rebuild any limited-production cars—for example, turning a Cayman into a Boxster Spyder—or copy anything from other brands. "They [customers] still want to have a Porsche," Alexander Fabig, the head of individualization and Classic at Porsche says. A typical build could be something like a 997-generation 911 GT2 RS finished in Oak Green Metallic, similar to the Carrera GT it built a few years ago, with a Cognac leather interior. The builds need to be technically feasible, too, but Porsche says things like a water-cooled 930 could be possible (if someone wishes to do that).
If Porsche finds the customer's wishes doable, it invites them to a project meeting, either digitally, in Zuffenhausen, at one of the Porsche Experience Centers in Atlanta or Los Angeles, or even at the customer's home. The customer acts as the project manager on a team of experts and will be in close contact with them during the entire process with fixed milestone meetings from the brainstorming session to the final stages of the build.
Depending on the scale of the project, the ideation process can take up to a year, Porsche says, and it can cost over $100,000. At the end of this stage, the dream transitions into reality and the car gets built. Depending on the vehicle's age, it could need to be restored first. Porsche expects the builds to take around two to three years, especially if it involves suspension or powertrain components. The finished product must remain a Porsche at heart and comply with Porsche's quality standards.
Porsche will begin this year building around three to five one-0ff customer cars. Two are already in progress. Customers in the U.S. can get in contact with the Sonderwunsch advisors through dealerships or the Porsche Experience Centers, and we're excited to see what they dream up.
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