Pride looks different in 2020, but these 39 brands are still supporting the LGBTQ community with Pride collections

 

NikeNews_BeTrue and Converse Pride 2020_original
New Pride offerings from Nike and Converse.

Nike

  • Many top brands have launched Pride products and collections that celebrate the LGBTQ community.

  • Though Pride looks different in 2020, you can still show your true colors with Pride-themed clothes, sneakers, makeup, snacks, and more.

  • All the brands we feature are making sizable donations to worthy LGBTQ organizations like GLSEN, The Trevor Project, and

  • Visit Insider's homepage for more stories.

In recent years, many brands have begun offering special collections in June to celebrate Pride Month.

 

ASOS design 1
ASOS is donating 100% of net sales from its Unity collection to GLAAD.

ASOS

We've gathered some of the best offerings, including clothes, sneakers, snacks, beverages, makeup, personal care products, and more. All these brands are walking to walk by making generous donations to LGBTQ organizations like The Trevor Project, GLSEN, GLAAD, All Out International, and the Los Angeles LGBT Center.

Discover something new to brighten your Pride Month while supporting equality, visibility, and inclusion.

Converse

converse pride collection 2020 release date 1
Converse Pride collection Chuck Taylor All-Stars high tops.

Converse

This year, Converse's Pride collection is inspired by the "More Color, More Pride" flag, which includes black and brown stripe to celebrate queer people of color.

The capsule collection includes Chuck 70 and Chuck Taylor All-Star low tops and high tops in a rainbow assortment of colors (including one saluting the transgender flag), plus tees, tanks, buckets, and more.

Converse continues to support LGBTQ organizations like the It Gets Better Project, BAGLY, the Ali Forney Center, and Out MetroWest. ($25-$105, Converse.com)


ASOS

ASOS DESIGN x glaad& unisex sleeveless tank with tie dye and back print 2
ASOS DESIGN x glaad& unisex sleeveless tank with tie-dye and back print.

ASOS

With a message of unity, ASOS has once again partnered with GLAAD on its 2020 Pride collection, which includes tie-dye tees, sweatsuits, sleeveless tanks, oversized shirts, shorts, floral jerseys, and lots of unisex options.

ASOS is donating 100% of net sales to GLAAD, in support of its mission to promote accurate LGBTQ representation in the media. ($29–69, asos.com)

Related Video: 22 Ways To Style a Rainbow for Pride Month


Bonobos

Bonobos
Bonobos

Bonobos

Bonobos 2020 Pride collection includes graphic tees, "big gay energy" socks, throwback swim trunks, and more.

Bonobos tapped associate designer Adam Dalton Blake to design both the capsule collection and create a series of murals on the company's Fifth Avenue storefront.

Bonobos has made a donation to the Callen-Lorde Community Health Center, which provides healthcare to the LGBTQ+ community in New York City. ($15-$78, bonobos.com)

 

 


Nike

Nike BeTrue
The Nike Air Force 1 BeTrue edition.

Nike

This year's Nike BeTrue collection looks multidimensionally at LGBTQ representation, with new takes on the Nike Air Force 1, the Nike Air Max 2090, and the Nike ACG Air Deschutz sandal.

The Air Force 1, in its first BeTrue edition, features a 10-color heel mark inspired by the More Color, More Pride flag, which recognizes people of color in the community with additional black and brown stripes.

The 2020 BeTrue capsule collection also includes hoodies, cropped tees, bandanas, socks, and more.

This year, Nike is supporting more than 20 organizations advancing LGBTQ empowerment and visibility, including Campus Pride, the Hetrick-Martin Institute, the Los Angeles LGBT Center, and the National Gay Basketball Association. ($18-$120, nike.com)


Sephora

Sephora Love is Love
Sephora Love is Love lipstick.

Sephora

In Sephora's "We Love Pride" collection, you'll find six limited edition products, including Love Is Love lipstick in metallic red, Tarte's Let it Rain-bow Eye Set, and .

One dollar from every purchase in June goes to support a range of LGBTQ charities across the US. ($9–25, sephora.com)


TOMS

TOMS
TOMS Alpargatas.

TOMS

TOMS Unity collection features its original Alpargatas in limited edition prints for men and women that feature rainbow stripes, tie-dye, and the words "Love is Love."

It also offers three styles of eyewear celebrating allyship, with gradient lenses and rainbow-colored frames.

TOMS is a proud sponsor of the Los Angeles LGBT Center. ($59.95, TOMS.com)


Hollister

Hollister
Hollister

Hollister

This Pride, Hollister partnered with GLSEN, an educational nonprofit that helps create safe and affirming schools for all.

GLSEN's national student council helped design a line of rainbow and graphic tees, hoodies, and more. There's also a limited edition Togetherness fragrance.

Hollister will donate $5 from the sale of its "Proud" t-shirt to GLSEN, up to $55,000. ($6-$49.95, Hollister.com)


Brew Dr. Kombucha

Brew Dr. Kombucha
Brew Dr. Love Wins Kombucha

Brew Dr. Kombucha

Brew Dr. is getting in the spirit of Pride with a special edition "Love Wins" flavor, available nationwide in June.

The delicious elixir blends aromatic jasmine green tea with rose, lavender, and chamomile for a refreshingly bright botanical brew available in 12 oz cans, 14 oz bottles, and kegs.

Brew Dr. is making a contribution to The Trevor Project, the leading suicide prevention and crisis counseling organization for LGBTQ young people. ($3.99 and up, brewdrkombucha.com)


Fossil

fossil
fossil

Fossil

Fossil is back with its second annual Pride Watch,  featuring a bezel with all of the colors of the rainbow flag. With a specially etched caseback commemorating Pride 2020, it's available in two sizes.

Sales in the US will benefit the Hetrick-Martin Institute, the nation's oldest and largest LGBTQ+ youth organization. Global sales benefit It Gets Better Project, which works to empower young LGBT people. ($99, fossil.com)


Bombas

Bombas Tie Dye Pride Calf Socks
Bombas Tie Dye Pride Calf Socks

Bombas

The online sock specialist has put together a rainbow of choices — including some tie-dye and neon options— for the Bombas Pride 2020 collection. 

For every pair purchased, Bombas will donate a pair to The Ally Foundation which supports homeless people in the LGBTQ community through music. ($12, bombas.com)


KIND

Kind Bar
Kind Bar

Kind Snacks

Kind's best-selling bar, Dark Chocolate Nuts & Sea Salt, gets a Pride makeover this year, with rainbow packaging.

Pick them up online, and at Wegmans, Duane Reade, and New York City bodegas while supplies last.  

In honor of National Pride Month in June, 100% of net sales will be donated to the Ali Forney Center. ($15.49 for a box of 12 bars, kindsnacks.com).


New Balance

new balance pride running shoes 2020
New Balance's FuelCell Echo Pride edition for women.

New Balance

New Balance is celebrating with a special Pride edition of its classic 327 for men and two versions of the New Balance FuelCell Echo, in faded cobalt with rainbow accents inspired by Gilbert Baker's Pride flag.

There's also a selection of shirts, including "Run for Love" tank tops and singlets designed for the New York Road Runners.

New Balance has donated $50,000 to GLSEN to ensure all students are valued and respected regardless of sexual orientation, gender identity, or gender expression. ($29.99– $109.99, newbalance.com)


Williams-Sonoma

williams sonoma
williams sonoma

Williams-Sonoma

The kitchen retailer has partnered with The Trevor Project, a crisis counseling center for LGBTQ youth, on a collection of mugs, candles, and spatulas with rainbow stars and hearts.

Williams-Sonoma is donating 50% of the purchase price of the collection to The Trevor Project.

You can also buy tickets to WS's virtual drag-queen cookoff with Juanita More and Sister Roma cooking and plating dishes using three mystery ingredients. Top Chef's Melissa King will help viewers choose the winner. ($14.95-$24.95, Williams-Sonoma.com)


Original Penguin

Original Penguin Pride collection
Original Penguin Pride collection

Original Penguin

A rainbow-stripe knit midi dress, ombre cami, and boat-neck sweater are among the limited edition items in Banana Republic's Pride capsule collection for 2020, along with bandanas, hats, socks, polos, v-necks and scoop tees.

Banana Republic is making a $60,000 donation to the United Nations Free & Equal campaign, which promotes equality worldwide. ($8–$83, bananarepublic.com)


Puma

Cara Delevingne for Puma
Cara Delevingne for Puma

Puma

Cara Delevingne helped design Puma's 13-item Pride capsule collection, From Puma With Love, which includes graphic tees, oversized hoodies, waist bag, and more. 

Everything is on sale now, except for the rainbow-colored leadcat slides, which hit June 28.

Puma is donating 20% of proceeds to the Cara Delevingne Foundation, which supports LGBTQ organizations like GLAAD, Mind Out, and The Trevor Project. ($20-$45, Puma.com)


Happy Socks

Phluid Happy Socks
Phluid Happy Socks

Happy Socks

Happy Socks has teamed up with nonbinary retailer The Phluid Project 0n six original Pride designs, including printed motifs, fringe, and trending tie-dye.

Ten percent of proceeds from sock sales go to The Trevor Project, which runs a national hotline for LGBTQ+ youth. ($16–$28, happysocks.com)


Barefoot Wines

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Barefoot Spritzer Rose

Barefoot Wines

This year, Barefoot Wines is offering special limited-edition Pride packaging on bottles of its Barefoot Brut Rosé Bubbly and cans of Barefoot Rosé Spritzer. 

Four new vibrant Pride designs honor distinct people or organizations who have made a significant impact on the LGBTQ community—marriage equality advocates, global LGBTQ trailblazers, HIV/AIDS service organizations, and Pride organizers around the world.

The California winemaker has also created unique Pride merch, including fans, tanks, fanny packs, tees, and a rainbow sparkle wearable flag.

A portion of proceeds up to $60,000 benefits Free Mom Hugs, a parental group that supports the LGBTQ community. ($5–$25, barefootwine.com)

 

 

 


Pottery Barn

goods that give back catchall tray trevor project o
Pottery Barn Goods that Give back catch-all

Pottery Barn

As part of its Goods that Give Back collection, Pottery Barn has partnered with The Trevor Project on a porcelain catch-call and coffee mug, both with gold trim and rainbow heart.

Pottery Barn is donating  25% of the proceeds to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth. ($14.50-$19.50, potterybarn.com)


Levi's

levi's pride
Levi's Pride Oversized Trucker Jacket

Levi's

If you've always wanted a pair of denim chaps, they're just one of the 20 items included in Levi's 2020 Pride collection, along with a lavender baseball caps, big message tees, and a pink-and-blue tie-dyed jean jacket.

Best of all, 100% of net proceeds go to OutRight Action International, which helps end LGBTQ violence worldwide. ($25–128, Levis.com)


NYX Cosmetics

nyx
nyx

NYX

NYX has created two special Pride product lines: Shout Loud Pride lipsticks, with poppy colors and a heart-stamped bullet, and Vivid Brights eyeliners, offering a pastel rainbow of shimmery, matte color.

There's also the NYX Professional Makeup Ultimate Shadow Pride Palette, with 16 high-performance shades in matte, satin, and metallic finishes — all in limited-edition rainbow packaging.

This year, NYX is donating $50,000 to LGBTQ+ organizations around the world, including the LA LGBT Center. ($7–$18, nyxcosmetics.com)



Target

Target Pride t-shirt
Pride Adult Graphic T-shirt

Target

Target is celebrating Pride with more than 100 products, including a knit rainbow midi dress, a bisexual flag bandana, and a "We Are Family" onesie.

The retailer also has loads of t-shirts with slogans like "Bi and Full of Pride," "Ask Me About My Pronouns" and "Feeling PAN-tastic"

Target is donating $100,000 to support GLSEN, an educational nonprofit that works to foster LGBTQ acceptance in schools. ($5–$70, target.com)


Goose Island Beer

Shea Coul-Alé
Shea Coul-Alé

Goose Island Beer Company

Shea Couleé, the breakout star of "RuPaul's Drag Race" Season 9, helped design the packaging for Shea Coul-Alé, her namesake brew from Goose Island Beer Co.

The limited-edition ale is a lemony wheat ale brewed in hometown of  Chicago and available starting June 10.

A portion of proceeds will be donated to TransTech, a nonprofit that provides comprehensive vocational training and job placement for transgender women. (prices vary, gooseisland.com)


Banana Republic

PRIDE Strappy Multi Stripe Dress, $129.00
Banana Republic Pride PRIDE Strappy Multi Stripe Dress

Banana Republic

A rainbow-stripe knit midi dress, ombre cami, and boat-neck sweater are among the limited edition items in Banana Republic's Pride capsule collection for 2020, along with bandanas, hats, socks, polos, v-necks, and scoop tees.

Banana Republic is making a $60,000 donation to the United Nations Free & Equal campaign, which promotes equality worldwide. ($8–$83, bananarepublic.com)


Adidas

adidas 3
Adidas Pride "Believe This" high-rise training tights.

Adidas

The sportswear brand's iconic logo gets a striking polychromatic makeover for Adidas' 2020 Pride pack, which includes tees, pacer shorts, athleisurewear, and more than a dozen other items.

The cloud-white NMD_R1 Pride Shoes feature responsive cushioning and a rainbow-colored midsole.

To celebrate Pride, Adidas is making donations to Athlete Ally and Stonewall UK.($8–$180, adidas.com).

 

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Starbucks

Starbucks Pride 2020
Starbucks Pride rainbow ombre beveled tumbler.

@sunshineshoppinggirl

Color-changing cups, studded tumblers, and colorful totes are part of Starbucks' Pride collection, which has already found its way into select stores.

Covered in clear studs, the 24-ounce tumbler fades has a rainbow ombre design and clear studded swivel straw. 

Starbucks is donating $100,000 to the Human Rights Campaign and the National Center for Transgender Equality to help LGBTQ people during the COVID-19 crisis. (Prices vary, in stores only.)

 

Apple

pride apple watch sports band

Apple

The Pride edition of the Apple Watch Sports Band is always a hot commodity, but this year you can also choose from a cool white version made in partnership with Nike. 

Matching rainbow-hued watch faces are already available with the release of the watch OS 6.2.5.

Apple and Nike are supporting LGBTQ organizations including GLSEN, PFLAG, The Trevor Project, The National Center for Transgender Equality, and ILGA World. ($25, apple.com.)


Reebok

reebok 3

Reebok

The legendary athletic brand has a new Pride collection for 2020, featuring a variety of sneaker styles with cloudy rainbow swirls.

There are also t-shirts bearing Reebok's 2020 Pride slogan, "All Kinds of Love," along with tights, tanks, bucket hats, fitted shorts, and more.

Reebok is donating $75,000 to the It Gets Better Project, which empowers LGBTQ+ youth around the world. ($25-$170, reebok.com)


Ugg

ugg

Ugg

"13 Reasons Why" actor Tommy Dorfman is the face (and feet) of Ugg's Pride Fluff Yeah Slides, which come in three colorways, including a combo matching to colors of the transgender flag.

The all-gender slip-ons are perfect for lounging around the house during "queerantine" or making a statement in the street. 

For 2020, Ugg is supporting GLAAD, which promotes LGBTQ+ diversity in the media, with a $125,000. ($100, ugg.com)


Harry's

Harry's Shave With Pride Set

Harry's

Trim your scruff with Harry's special-edition Shave With Pride Set, complete with razor, three German-engineered blades, 4oz. shave gel, travel cover, and a container designed by artist Jose´Roda.

No two of the metallic-finish handles are the same, but you can add your initials for even more uniqueness.

Harry's is donating 100% of the proceeds from this limited edition item to The Trevor Project, supporting LGBTQ+ youth. ($25, harrys.com)


Calvin Klein

Gia Woods in CK Pride Warped Stripe Monogram Logo Sweatshirt.

Calvin Klein

The iconic clothing company is offering a wide-ranging Pride collection for 2020, including denim vests, t-shirts, swimsuits, and jockstraps.

Calvin Klein's launched a #proudinmycalvins social media campaign from photographer Ryan McGinley featuring LGTBQ artists and influencers like Persian pop star Gia Woods.

This year, Calvin Klein is supporting the onePULSE Foundation. ($11–105, calvinklein.com)


Dr. Martens

Dr. Martens 1460 Pride Smooth Leather Lace Up Boots

Dr Martens

This Pride, Dr. Martens classic 1460 lace-up boots come with rainbow stitching on the upper, a rainbow Airwair heel-loop, and an embroidered rainbow flag on the side. An alternate set of rainbow laces are included with purchase or can be bought separately.

Complete your look with a pair of Dr. Martens athletic socks with rainbow stripes, available in black or white.

This year, Dr. Martens is donating $25,000 to The Trevor Project, a crisis-intervention organization for LGBTQ young people. ($150, drmartens.com)


MeUndies

MeUndies Color Scale line

MeUndies

This Pride, MeUndies is offering a new "Color Scale" line: Sleek rainbow stripes on boxers, briefs, boyshorts, trunks, bralettes, socks, and more — all made from its super-soft MicroModal fabric,  sustainably sourced from beechwood trees.

Me Undies is donating $50,000 to the It Gets Better Project, which empowers LGBTQ youth around the globe. ($12–$32, meundies.com)


Kate Spade

Kate Spade rainbow glitter logo tee.

Kate Spade

Kate Spade's "Rainbow Shop" includes tees, totes, fringe earrings, sandals, shades, backpacks, hoodies, and more.

This month, Kate Spade is donating $25,000 to The Trevor Project, the nation's leading crisis intervention organization for LGBTQ youth. ($38-$198, katespade.com)


Disney

Rainbow Disney Collection Mickey Mouse Ringer T-Shirt for Adults

Disney

The Rainbow Disney Collection for 2020 features an assortment of ringer tees, hoodies, beach towels, stuffed animals, and, of course, rainbow Mickey ears.

There's also personalized bracelets and jewelry available, including a pendant with the  Sleeping Beauty's castle outlined in sparkling hues.

Disney is donating $100,000 to GLSEN, working to create safe and inclusive schools for LGBTQ students. ($19–150, shopdisney.com)


MAC Cosmetics

MAC makeup artists at LA Pride in West Hollywood, California, on June 11, 2017.

Tara Ziemba/Getty Images

MAC has gone all out with its Pride collection, featuring a kaleidoscope of eyeshadows and lipsticks with plenty of glittery, shimmering, and holographic hues.

And, of course, 100% of MAC's Viva Glam lipstick go towards efforts to end HIV/AIDS, and provide healthy futures and equal rights for women, girls, and LGBTQ communities. ($12–$70, maccosmetics.com)


Spiceology

Spiceology

Spiceology

For Pride month, Spiceology is offering a Love is Love Variety Pack, a rainbow pack of six rubs that includes Raspberry Chipotle, Smoky Honey Habanero, Maui Wowee, Chile Margarita, Greek Freak, and Purple Haze.

Spiceology is donating 10% of the proceeds to food banks and pantries around the country indefinitely.  ($39.99, Spiceology.com)


Dockers

Dockers Always Proud tank top.

Dockers

Dockers' "Always Proud" collection features three unisex styles: a tank top, a t-shirt, and drawstring shorts, all in purple tie-dye with a diagonal rainbow on the logo.

Dockers is donating to the Stonewall Community Foundation, a New York City-based organization that works with grassroots nonprofits and populations experiencing the greatest vulnerability. ($22-$38, Dockers.com)


Shake Shack

Shake Shack

Shake Shack

Shake Shack is serving up a limited-edition Pride collection for 2020, including unisex tees, Bombas socks, and crop tops.

Shake Shack has also partnered with jeweler ISLNYC on a laser-cut acrylic rainbow burger necklace.

All proceeds go toward Shake Shack's $25,000 contribution to The Trevor Project, the world's largest suicide prevention hotline for LGBTQ young people. ($14-$150, shakeshack.com)

Abercrombie Pride Flip Sequin Bomber Jacket

Abercrombie & Fitch

Co-created with The Trevor Project, the Abercrombie Pride Collection is inspired by unconditional love and the comfort of community.

It includes graphic and flip-sequin tees, denim shorts, swim trunks, a tie-dye sweatshirt, sequin bomber jacket, bodysuit, and special Pride Fierce cologne.

This Pride season, Abercrombie & Fitch is donating $200,000 to The Trevor Project. ($15-$199, Abercrombie.com)

 

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