Prime Day 2021 - live: What happens on Amazon Prime Day and what are the best UK deals?

The event will see more than 2 million deals across tech, home appliances, fashion, toys and more (The Independent)
The event will see more than 2 million deals across tech, home appliances, fashion, toys and more (The Independent)

Amazon Prime Day 2021 is almost upon us, with just one week to go until shoppers can bag some incredible bargains.

This year, the retailer’s shopping event will run from Monday 21 June to Tuesday 22 June, which is a month earlier than its traditional slot. So, it’s time to get your shopping lists ready.

For those who don’t know – but seriously, where have you been? – Prime Day is a two-day online shopping bonanza hosted by Amazon, where you will find hugely competitive deals on a range of big-ticket items from sought-after brands including its own-brand products, Dyson, Shark, Sony, Bosch and even Apple.

While many of the very best offers are expected to be released during the event itself, Amazon has already started dropping some early deals that you can take advantage of right now.

To help you stay in the know, follow our live coverage here where you’ll find everything from top tips on how to secure the best deals to advice on how to prepare and everything to expect, including the best early offers to snap up while you can. Happy shopping!

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