Here Are All the Best Amazon Prime Day Deals Happening N-O-W

From Cosmopolitan

Amazon Prime Day seems like a national holiday at this point given that most people drop what they’re doing to snag some of the sweet deals that happen just once a year. And every time it comes around—ahem, like TODAY—it becomes an even bigger event if that were even possible?! I mean, even other retailers drop “Prime Day” deals just to try to keep up with the big dog.

This marks the event's fifth anniversary, and just like last year, the shopping extravaganza will take place over not one but two days. Yesterday was day one, so today is the LAST day you can shop all the sales to your heart's content.

And don't even forget about the lighting deals that offer even more steeply discounted goodies. There are marked down items across a ton of categories from beauty to fashion, fitness, sex, tech, and home decor.

But if you're at a loss of where to even start—Amazon's site can be VERY overwhelming on a normal day, but on Prime Day it's even more so—we're here to streamline things for you a bit. Here, we rounded up all the best deals the retailer has to offer organized by category, so you can shop stress free. Keep scrolling down for all the deets, and we'll keep updating this as more sales come through.

Fashion

Alo Yoga

• Take up to 30 percent off select items.
  

Amazon Brands

• Take up to 30 percent off brands like Amazon Essentials, Goodthreads, and Daily Ritual.

• Take up to 30 percent off activewear brands like Core 10, Starter, and Amazon Essentials.

Calvin Klein

• Take up to 50 percent off select items.

Dress the Population

• Take up to 30 percent off select dresses.

Fossil

• Take up to 50 percent off fashion smartwatches.

Jockey

• Take 25 percent off or more of the brand's entire assortment.

Lark & Ro

• Take up to 15 percent off select items.

Levi's

• Take up to 40 percent off select items.

Lucky Brand

• Take up to 40 percent off select items.

Oakley

• Take up to 50 percent off select sunglasses and apparel.

Ray-Ban

• Take up to 20 percent off select sunglasses.

Reebok

• Take up to 15 percent off select items.

Shopbop

• Take up to 40 percent off on select dresses and shoes.

• Take up to 15 percent off select clothing, accessories, jeans, boots, and fall fashion.

Splendid

• Take up to 30 percent off select items.

State Cashmere

• Take 40 percent off select styles.

Tiare Hawaii

• Take 15 percent off or more on select dresses.

Tommy Hilfiger

• Take up to 50 percent off select items.

Under Armour

• Take up to 35 percent off select items.

Beauty

Braun

• Take $30 off the Braun Epilator Silk-épil 9 9-030 with Flexible Head.

• Take $20 off the Braun Epilator Silk-épil 7 7-880 Facial Hair Remover.

• Take $60 off the Braun Epilator for Women, Silk-epil 9 9-579 Hair Remover.

• Take 30 percent off the Braun Epilator for Women, Silk-epil 5 5-280 Bikini Trimmer.

CHI Haircare

• Take 30 percent off select hairstyling products and tools.

Coco & Eve

• Take up to 20 percent off select items.

FEKKAI

• Take 25 percent off any full-size product purchase.

Joanna Vargas Skincare

• Take 20 percent off select products.

LAPCOS

• Take 20 percent off the 10-pack of Exfoliating Cleansing Pad.

Mario Bedescu

• Take up to 30 percent off select items.

Moroccan Oil

• Take $8 off the discovery kit including shampoo, conditioner, hair oil, and a water bottle.

Oribe

• Take 30 percent off the brand's bestsellers like the Gold Lust Shampoo, Gold Lust Conditioner, Gold Lust Nourishing Hair Oil, Gold Lust Dry Shampoo, and Dry Texturizing Spray.

R & Co.

• Take 30 percent off select products.

Sand & Sky

• Take 20 percent off select products.

Skyn Iceland

• Take 25 percent off the brand's bestsellers.

Home and Kitchen

Chefman

• Take between 15-50 percent off kitchen items including food prep gadgets, mini fridges, and more.

Health-Ade

• Take $15 off select kombucha variety 12-packs.

Hella Cocktail Co.

• Take 20 percent off select products.

HUROM

• Take $100 off select juicers, blenders, and accessories.

Keurig

• Take 47 percent off the K-Mini Coffee Maker.

• Take 37 percent off the K-Mini Coffee Maker with pods.

Luxome

• Take $20 off all weighted blankets and $15 off all bamboo sheets.

Mellanni

• Take up to 20 percent off the microfiber sheet set.

poppi

• Take 25 percent off a case of sodas.

Sheets & Giggles

• Take 20 percent off select eucalyptus sheets, duvets, and duvet covers.

Ullo

• Take 30 percent off its wine decanter.

Tech

Amazon Devices

• Take up to 40 percent off or more on select devices like the Echo Dot, Fire TV Stick, and Kindle.

Apple

• Take 28 percent off Apple AirPods with charging case.

Case-Mate

• Take 40 percent off select phone cases.

PhoneSoap

• Take 20 percent off all PhoneSoap products.

Roku

• Take 15 percent off or more on select products.

Tineco Vaccums

• Take up to 30 percent off the brand's most popular models.

Toshiba

• Take $60 off a 32-inch Fire TV.

UrbanEars

• Take up to 40 percent off select headphones.

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