Prime Energy drink, launched by YouTube stars, causes concern in NJ school district

A popular sports drink that has been promoted by online stars has caught the critical eye of a New Jersey school principal, who said it could be dangerous for children.

The drink, Prime, was launched and has been heavily promoted by YouTube megastars Logan Paul and KSI and even had a Super Bowl commercial. It comes in two varieties: Hydration, which is similar to Gatorade, and Energy, which comes in a can and contains 200 mg of caffeine.

Prime Energy was brought to the attention of William Loughran, principal of William R. Satz Middle School in Holmdel, who sent an email alerting district parents about the drink after being informed about its potential dangers by the school nurse.

"As I'm sure you could guess, this poses many potential health concerns, especially for students who take ADHD medication," Loughran wrote. "Please send any students who are exhibiting rapid heart rates or sweating profusely, or who appear very red in the face directly to my office for evaluation."

NJ newsMuch-anticipated Amazon Fresh store in Woodland Park on pause. Here's why

Prime's viral marketing ploys have made it popular among younger crowds, and the drink is sold out on the company's website. According to The Washington Post, the drink has become very difficult to find in stores.

On Prime's website, it says its Energy drink should be consumed only by people over the age of 18 due to its high caffeine level.

As a result, Loughran said, any Prime Energy drinks found by the school will be confiscated, and he encouraged parents not to let their kids bring them to school.

This article originally appeared on NorthJersey.com: Prime Energy drink from Logan Paul criticized by Holmdel NJ principal