Primrose Place, Westin Court retirement communities to become Sinceri facilities

·2 min read

Two Primrose retirement communities in Aberdeen will soon be under new management and have a new name.

Primrose Place Assisted Living and Westin Court Independent Living were sold about 15 years ago, but have remained under Primrose management through a real estate investment trust agreement with Ventas, Inc., according to a news release from Primrose.

That agreement, which was up for renewal this year, was not renewed through a mutual agreement with both parties.

It included the sale of the two Aberdeen facilities and six others in Rapid City; Sioux Falls; Bismarck, N.D.; Duluth, Minn; Austin; Minn.; and Mankato, Minn. The facility in Sioux Falls is Primrose Retirement Community of Sioux Falls.

Primrose Place and Westin Court are the only two Primrose facilities in Aberdeen affected by the change. According to the news release, Townhome Villas, Primrose Memory Care Cottages and the main Primrose office will continue to operate in town.

“We are certainly disappointed that we could not come to an agreement regarding continued operation of these communities, but we look forward to a smooth transition of operations with a focus on the continued quality care of the residents and support of the employees,” Primrose President BJ Schaefbauer said in the news release.

The change affects 30 employees and 65 residents in Aberdeen. Primrose Retirement Community in Sioux Falls has 33 employees and 66 residents.

Primrose Director of Operations Dylan Kessler said the employees will stay with the new management company.

"The important thing is residents won’t have interruption to their care, and employees will continue to work without much change," he said.

As of Wednesday, Primrose Place, Westin Court and the other six facilities will be Sinceri Senior Living facilities. Sinceri is based in Washington state.

“Our home is here in Aberdeen. Our roots are here, and our home office is here. As this transaction evolves, Primrose will continue to have a presence in Aberdeen that goes beyond the cottages and villas. Primrose looks forward to continuing to serve Aberdeen area seniors now and in the future,” said Jim Thares, Primrose CEO and founder. “We have some very exciting things planned for our future presence in Aberdeen, which we will be able to share more about soon.”

Primrose opened its first facility in Aberdeen in 1991 and now has communities in 17 states.

Sinceri was founded 35 years ago and operates 40 facilities in 18 states, according to the company website.

This article originally appeared on Aberdeen News: Two Primrose retirement communities to become Sinceri facilities

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