Prince William and Kate Middleton Hire Prince Harry and Meghan Markle's Former Social Media Manager

Annie Goldsmith
·2 min read
Photo credit: Samir Hussein - Getty Images
Photo credit: Samir Hussein - Getty Images

From Town & Country

The Duke and Duchess of Cambridge have been leaning into social media lately, as a way to stay connected to the public amid the COVID-19 pandemic. The @KensingtonRoyal Instagram account—which boasts 11.5 million followers and counting—has been quite active, posting about the couple's recent video conference with teachers and showcasing how the Duke and Duchess work from home.

The royal couple has also been staffing up to help with this effort, bringing on David Watkins—the Duke and Duchess of Sussex's former digital communications head, and onetime global social media coordinator for Burberry.

According to People and his LinkedIn page, the 27-year-old Watkins started working for Will and Kate about a month ago, in "Digital Communications and Social Media."

Photo credit: Chris Jackson - Getty Images
Photo credit: Chris Jackson - Getty Images

This move comes after Watkins spent nearly a year working on @SussexRoyal, Meghan and Harry's Instagram account. After launching last year, @SussexRoyal quickly became wildly successful, amassing 11.3 million followers and breaking an Instagram record as the fastest profile to reach one million followers in less than six hours.

Of course, just before officially stepping back from their royal roles on April 1, Meghan and Harry retired that handlet. On March 30, the couple posted their final Instagram on @SussexRoyal.

"As we all find the part we are to play in this global shift and changing of habits, we are focusing this new chapter to understand how we can best contribute," the couple's comment read. "While you may not see us here, the work continues."

View this post on Instagram

As we can all feel, the world at this moment seems extraordinarily fragile. Yet we are confident that every human being has the potential and opportunity to make a difference—as seen now across the globe, in our families, our communities and those on the front line—together we can lift each other up to realise the fullness of that promise. What’s most important right now is the health and wellbeing of everyone across the globe and finding solutions for the many issues that have presented themselves as a result of this pandemic. As we all find the part we are to play in this global shift and changing of habits, we are focusing this new chapter to understand how we can best contribute. While you may not see us here, the work continues. Thank you to this community - for the support, the inspiration and the shared commitment to the good in the world. We look forward to reconnecting with you soon. You’ve been great! Until then, please take good care of yourselves, and of one another. Harry and Meghan

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on Mar 30, 2020 at 9:17am PDT

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