Proposition 31 explained: Banning the sale of flavored tobacco products

California voters will have the final say in a two-year-long battle between the tobacco industry and state lawmakers. In 2020, the legislature and governor approved a law that would ban the sale of candy and fruit-flavored tobacco products. But soon after, tobacco companies spent millions and launched the referendum process against the law, which put it on hold and landed the issue on the ballot this year. "We know that it’s flavors that drive the tobacco industry’s game plan to addict youth to a lifetime of nicotine addiction," said Jim Knox, managing director of the American Cancer Society's Cancer Action Network.