Puma aims to cut greenhouse gas emissions by 35%

German sporting goods giant Puma has unveiled a plan to cut emissions.

Puma has unveiled plans to reduce its greenhouse gas emissions by 35% by the year 2030.

The sportswear giant's new target, which has been approved by the Science Based Target initiative (SBTi), would bring it in line with the goals of the Paris Agreement. SBTi is a collaborative concept from the environmental organization CDP, the United Nations Global Compact (UNGC), World Resources Institute (WRI), and the World Wide Fund for Nature (WWF), and it offers environmental guidance for companies, in addition to assessing and approving their targets. In order to achieve its figure, Puma will reduce emissions from its owned and operated facilities, in addition to adapting its energy needs.

"Recent scientific reports have highlighted the need for urgent action, as global warming is happening at a faster pace than previously anticipated," said Stefan Seidel, Puma's Head of Corporate Sustainability, in a statement. "That is why Puma wants to be a part of the solution by setting a bold path towards reducing greenhouse gas emissions."

"We know that the fashion industry has a significant impact on the environment, but rapid growth in global apparel and footwear production shows no signs of slowing," added Cynthia Cummis, Director of Private Sector Climate Mitigation at World Resources Institute (WRI), one of the SBTi partners. "We need more companies in the industry to follow PUMA's lead and pursue comprehensive strategies to decarbonize and do their part to prevent catastrophic climate change."

Puma, which is one of the global fashion brands to have signed the ‘Fashion Industry Charter for Climate Action' -- a UN Climate Change initiative unveiled last year -- is not alone in hoping to curb its environmental impact. Earlier this week, Burberry also unveiled plans to reduce its greenhouse gas emissions over the coming years, while Ralph Lauren recently pledged to set science-based greenhouse gas reduction targets by 2020 as part of its ‘Design the Change' initiative.