Purple Parma Violets Cheese Is The Latest Bizarre Food To Hit The Shelves
Purple cheese is the latest bizarre food to hit the shelves after a cheese producer teamed up with the makers of iconic British sweet Parma Violets to produce the strange snack.
Parma Violets producer Swizzels has joined forces with The Cheshire Cheese Company to produce the purple cheese in celebration of the brand’s 70th anniversary.
The limited edition cheese is to celebrate Parma Violets’ 70th anniversary
The limited-edition purple cheese, coated in purple wax wrapping, is described as combining ‘the tangy bite of Cheshire Cheese’ with the taste of the popular sweets.
On sale for £6.99, it is thought to be the first cheese inspired by sweets.
Claire Lee, new product development brand manager at Swizzels, said: “To celebrate Parma Violets 70th birthday we wanted to give the nation something special and different.
"We know Parma Violets are a unique flavour that divides the nation and we think this cheese will do the same thing.
"The cheese has been in development for a few months to ensure we get the taste and texture just right.
"Parma Violets fans and cheese lovers can enjoy this on crackers or melted on toast - it has a distinct flavour which tastes great and means you can savour the Parma Violets flavour in new and exciting ways.”
The cheese is available to buy on the Swizzels website.
(Pictures: SWNS)
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