QVC quietly stopped selling MyPillow last June, as the controversial pillow brand's CEO campaigned for Trump

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Kate Taylor
·2 min read
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Lindell my pillow
Brands partnered with MyPillow are facing questions about if they should continue selling the pillows. QVC already made its decision. Justin Sullivan/Getty Images

MyPillow is under fire - as are the companies that have done business with the company.

CEO Mike Lindell - known to many as the MyPillow guy from infomercials - made headlines recently for his repeated, baseless claims that President Joe Biden "stole" the election from former President Donald Trump.

Some companies have announced they cut ties with MyPillow, citing poor sales. Others continue to sell MyPillow products, despite petitions calling on companies to end partnerships.

However, one company stopped selling MyPillow products months before Lindell's most recent round of controversy.

At-home-shopping channel QVC confirmed to Insider that it stopped selling MyPillow products in June 2020, citing the company's strategy of providing an ever-changing portfolio of products. QVC did not indicate that Lindell's politics played a part in the company's decision.

Read more: The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.

Lindell told Insider last week that he was skeptical of companies' recent claims that they were cutting ties due to poor sales. Many brands announced plans to cut ties soon after voting-technology company Dominion threatened to sue Lindell over his baseless claims of voter fraud. (Lindell did not respond to Insider's request for comment on QVC no longer selling MyPillow products.)

This is not the first controversy in which Lindell has been entangled. Lindell campaigned for Trump's reelection through 2020. In July, Lindell faced backlash after promoting an untested "cure" for COVID-19. Lindell had recently taken a financial stake in the company producing the experimental plant extract in question.

Lindell told Insider last week that, in the past, controversies have actually increased MyPillow's sales, especially its direct-to-consumer business.

"We're going to get very busy," Lindell said of business amid the current backlash. "And those stores are going to lose out because they don't have the products that people want. It's sad for them that they bowed down to these left-wing groups that - all they do is attack."

Read the original article on Business Insider