After race success, is Roger Penske ready for an Emmy?

Bruce Martin

MONTEREY, California – Roger Penske is the only team owner in auto racing history who has 18 “Baby Borg” Trophies in his possession for his team’s record 18 wins in the Indianapolis 500.

Perhaps his next trophy should be an Emmy.

Penske took part in a commercial along with 103rd Indianapolis 500 winner Simon Pagenaud and one of his NASCAR Cup drivers, Ryan Blaney. The commercial was shot at the Indianapolis Motor Speedway on Sept. 7 while NASCAR was in town for the Brickyard 400.

The premise of the commercials is a takeoff on the 2006 comedy, “Talladega Nights: The Ballad of Ricky Bobby” with Blaney playing the Ricky Bobby role and Pagenaud playing the Jean Girard role.


The commercial was shot by NBC to promote its coverage of the NTT IndyCar Series and NASCAR Monster Energy Cup Series and concludes with Penske stepping in between the two drivers, demanding them to, “Go out there and win races.”

Penske delivered the line perfectly and in just three takes.

“It took me about five minutes,” Penske told NBCSports.com. “They made it very easy for me. We let the guys do all of the hard work. It was fun for me to do. I saw it, and I didn’t make a fool out of myself.

“I’m ready for the next commercial.”

Penske’s ability to deliver his lines perfectly impressed NBC Sports Group President of Programing Jon Miller.

“I assume he’s got his SAG card,” Miller told NBCSports.com. “He has certainly been in front of the camera enough, and he’s quite an ambassador for the sport, so we were not at all surprised by that.”

NBC Sports Executive Producer Sam Flood was also highly impressed with Penske’s ability to turn into an actor in front of the camera.

“We were thrilled that he agreed to do it,” Flood told NBC Sports.com. “It’s one of those special things and the kind of guy he is to jump on board and make it even bigger because we had a ‘Plan B’ if Roger couldn’t do it, and when we got the confirmation, we knew we had something special that was going to happen.

“Roger Penske did the ad with two of his drivers that we shot at the Brickyard last week that got out there. A lot of fun, a lot of great response to it, and that’s things we couldn’t have done in the past. I think that’s part of us leaning in as NBC in trying to grow all of motorsports, and it’s important that every form of racing gets attention, and that’s what we’re pushing, as you know all too well.”

Team Penske driver Josef Newgarden, who will take a 41-point lead over Andretti Autosport driver Alexander Rossi into Sunday’s Firestone Grand Prix, also was complimentary of his team owner.

“Wow, I was impressed,” Newgarden told NBCSports.com. “First of all, how did they get him to do a cameo? That was cool. And he nailed it.

“The pressure on Simon and Blaney to nail it, after Roger does it in only three takes? Wow, the pressure was really on them to deliver their lines.”

Pagenaud thought Penske’s first take was the best.

“It didn’t take long for Roger to deliver his line, he was on top of it,” Pagenaud told NBCSports.com. “NBCSN was very excited about the idea. IndyCar CEO Mark Miles made sure we were able to get into Gasoline Alley early that day. It was the Saturday of the Brickyard 400 and it was early, but Roger was probably up since 2 a.m. I’m sure, so it wasn’t early for him.

“It was good, the script was fun and well done. I forced my French and Blaney being the perfect American NASCAR driver and Roger just being himself was just perfect. It shows personality between NASCAR and INDYCAR. NBC is doing such a great job showing both fans on both sides what is going in and it helps everybody get interested in both sports.”

Penske was asked if that is how he normally talks to his drivers in a prerace situation to fire them up.

“That’s not the normal, daily message, but that’s how it helped those two guys get going,” Penske said. “I think NBC has done a great job in all cases on IndyCar. The continuity of having the same partner has made a huge difference. The talent knows the drivers. They know the situation. Guys like Paul Tracy and the experience of Leigh Diffey and the whole group has done a great job.

“It’s about good racing. We have good teams. Lots of competition, new drivers and date equity. And it’s attracting young people.”

Penske believes the addition of NBC Sports to the 2019 NTT IndyCar Series schedule, including the season’s final race on the NBC, has been a big boost to the series.

“Any time you are on network is great,” Penske said. “It’s great for the sponsors, the notoriety for the team and the drivers is very important for all of us as we finish up the season. It’s going to be a great weekend, and I hope we can continue the movement we’ve had and the momentum we’ve had coming up to the last weekend.”