Rachael Ray's nonprofits give $4M to coronavirus relief for seniors, children, pets

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Celebrity Chef and Author Rachael Ray joins Yahoo Finance’s On The Move panel to break down her quarantine routine, filming the “Rachael Ray Show” from home, and donating $4 million to coronavirus relief efforts.

Video Transcript

ADAM SHAPIRO: Welcome back to Yahoo Finance. We want to invite into this stream television celebrity chef and well-known personality, Rachael Ray. Good to have you here. Thank you for joining us from your kitchen.

RACHAEL RAY: Thank you for having us.

ADAM SHAPIRO: And you're providing support--

RACHAEL RAY: And welcome to our kitchen.

ADAM SHAPIRO: You're providing support for different kinds of philanthropies. But the Yum-O! Organization and the Rachael Ray Foundation, roughly what, $4 million donated to support food programs, not only for families, but their pets. And we can forget that sometimes a pet is a family member. And a lot of people are in crisis right now.

RACHAEL RAY: Well, we-- well, first of all, thank you for having us. And welcome to our kitchen. John and I many years ago, right around the time the show started, we also started a brand. It started with two pots that I drew on a paper napkin. John took it to a-- to a house ware show and tried to find a partner for us.

From the day we started our brand, we used the brand from its original inception to fund philanthropic measures. We wanted to pay forward to the next generation. And we got married very late in life. We weren't planning on having kids of our own.

So really, Yum-O! started as a way to give back. And we wanted it to fund public school kids going into any food-related field for secondary education. We wanted to lobby to improve school food and the access to school food 12 months a year. And we wanted to help feed the hungry, period, to eradicate hunger among American kids.

Over the years, that model was successful. So it expanded. And when we started Nutrish, which is our animal food line, we tried to make it to the highest standard possible. I have, just to prove its quality, many times on television eaten the dog and cat foods that we prepare for animals. And we, of course, consider animal rescue hugely important, because we live with a pit bull, who's now 15 and battling cancer.

So we have always tried to make this our goal in our overall business plan. John is great at licensing and great at marketing. And he's a lawyer by day, and has a rock and roll band by night. But he helps a lot guide us.

We have a whole team of people. And when we gave the first $4 million, we really wanted to patchwork quilt it. So we were pinpointing and targeting partners that would help us feed seniors through Feeding America, partners that would help us replace school food and put up a network for people so they could find those meal replacements all across the country in small towns and large towns.

We wanted to work with people that were helping New York City come back, and bring restaurants back up, serving as community kitchens. And, of course, World Central Kitchen, Jose Andres, we are constant partners of his. So we worked with partners old and new, and tried to build a quilt for both people and animals.

Because so many of our friends that are working feeding hungry people during this crisis come in literally sobbing, asking for food for their animals, because they don't want to give the shelter their animal. They want to keep their animal with them, but they have no-- you can't support--

ADAM SHAPIRO: We can all relate to that. Absolutely.

JULIE HYMAN: Yeah, Rachael, and it sounds like you've been obviously been really busy with all of these efforts. I'm also curious on the funding side, because so many people are home and so many people are ordering, I'm curious what kind of demand then you've been seeing for your products, whether it's Nutrish or your cookbooks I imagine as well, because so many people are cooking at home right now. So what kind of demand are you seeing on that side?

RACHAEL RAY: I think for us, a lot of our kitchen pots, pans, tools, things like that are kind of scarce for people right now. I don't follow whether or not the books went up. I know our television production has gone up.

My home is now our studio. And we do more IGTV than I've ever done in my life. And we're doing all of our new episodes of our television show from my kitchen. And we're trying to cook from the pantry, or just things that we can order online.

We spend two hours a day just processing food. And we're trying to show people that we go through the same process they do. We clean everything, wipe down every box, bring every single item in ourselves and process it here. So we're trying to make the brand itself relatable and be there for people, and make sure they can get the food for free.

And after we gave our $4 million from our foundation and our initiatives and Yum-O!, we were also given the gift from our partners at Rachael Ray Nutrish 4 million additional meals for animals, which is roughly another million dollars. And that's being serviced through greatergood.org. And again, my dear friend Jose and World Central Kitchen, they're going to literally be handing out food and vouchers for families to keep their animals fed through the next several weeks of this. And they'll be able to get food and animal food at the same time.

JULIE HYMAN: Right, Rachael, Jose has been doing amazing work. Just quickly, I want to ask you, because as you say, you're trying to be relatable here. Obviously you're juggling a lot. We're all juggling a lot.

And with so many people cooking at home, I know I'm feeling this a little bit-- do you ever get tired of cooking at home?

RACHAEL RAY: You know, um--

ADAM SHAPIRO: No! No! I'm enjoying it, OK? I'm going to answer that.

RACHAEL RAY: On Wednesday, just because some days, you never know, as I'm sure you guys feel the same-- you never know what day this stuff's going to come, right? You order it, and you don't know when it's going to show up. So on Wednesday because of the way things came in and the food that we had to prepare that day, or it might not be at its premium, John sent in over 50 different videos from that day.

We filmed two of our shows, an IG show. And one of the shows had seven pizzas in it. And then I have like a human bird feeder in the backyard. And we give all the food every day, based on all of our family and friends and their dietary needs. We mark boxes.

And on that night, it was pizza boxes, literally. And we make all these care packages for everyone. We were up and filming-- like filming and working from 5:30 in the morning until 10:00 something at night.

That one day, that one day, I have to say, at the end of the day, I said that wasn't very smart or very good. I might actually not be hungry. I didn't eat anything.

ADAM SHAPIRO: There you go.

RACHAEL RAY: I couldn't take it. I was. I was done.

ADAM SHAPIRO: Rachael Ray--

RACHAEL RAY: I was cooked.

ADAM SHAPIRO: Rachael Ray, I've just got to let you know, I'm going to brag here, nothing says loving like the black beans that I make. But that's another day, another time. Thank you so much for joining us--

RACHAEL RAY: Thanks, guys, for having me.

ADAM SHAPIRO: --and for the work you're doing to help not only people, but also our pets. All the best to you. We're going to be right back.

RACHAEL RAY: Thanks, guys.

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