Ralph Lauren dives into wearable tech

The Ralph Lauren Polo Tech shirt

Luxury fashion house Ralph Lauren is set to unleash sales of its highly anticipated Polo Tech “smart shirt” for men -- a year after its initial trial at the 2014 US Open.

The Ralph Lauren Polo Tech shirt features sensors knitted into the core of the product to read biological and physiological information and is the brand’s first foray into the smart wearables apparel market.

It will be available for purchase from August 27 online and in stores via Polo Ralph Lauren’s global flagship in New York City and at its US Open outlet on the grounds of the USTA Billie Jean King National Tennis Center, where there will be daily demonstrations.

The shirt, which will retail for $295, will also have its sensory receivers linked to a new, adaptive workout fitness application that records the real-time biometric technology gathered from its sensors.

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