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An average of 123 million people watched Super Bowl LVIII on Sunday, representing the largest audience of any telecast in history.
The Kansas City Chiefs’ overtime victory over the San Francisco 49ers earned 123.4 million average viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.
CBS said the figures are based on Nielsen Fast National data and Adobe Analytics.
This year’s game breaks the previous record set by last year’s Super Bowl, which brought in 115 million viewers on Fox.
A total of 120.0 million viewers watched the game on CBS, the largest audience in history for a single network, which said it was also the most-streamed Super Bowl in history, led by a record-setting audience on Paramount+, though it did not provide streaming numbers.
The network estimated some 200 million viewers watched all or part of Sunday’s game, marking the highest total audience in history, a figure that was also up 10 percent from last year’s big game.
Buzz around this year’s Super Bowl was particularly large, given the high-profile romantic relationship between Chiefs tight end Travis Kelce and pop megastar Taylor Swift.
Advertisements for Sunday’s game were running upward of a reported $7 million for a 30-second spot, also a record.