Reddit announced today that it will begin paying top contributors for gold. The platform’s new Contributor Program allows redditors who meet certain requirements to receive real-world money (distributed monthly) for their awarded content. The company is also revamping how post / comment rewards work by eliminating Reddit Coins (and all associated awards) in favor of all gold all the time.
The Contributor Program is open to redditors who are 18+ years old, in an eligible location (only the US at the beginning), have an account “in good standing” and meet karma minimums. Reddit will grant “standard contributor” status (earning 90 cents per gold awarded) to those with at least 10 gold who received between 100 and 4,999 karma in the last 12 months. Beyond that, “top contributors” (earning $1 per gold awarded) will need a minimum of 10 gold and over 5,000 karma from the preceding 12 months. Redditors falling below those thresholds won’t be eligible for real-world payments until they reach the goals.
You can check your eligibility by navigating to the program page via your profile menu. If you can join, the “Get Verified to Start Earning” button will be highlighted and tappable/clickable.
Reddit also made some interface changes to match the new emphasis on gold. Gilded posts and comments will now display a gold upvote icon in place of the standard one. The platform also now lets you award and purchase gold straight from a post: You can now long-press on the upvote icon for a post or comment in the Reddit mobile app (or, eventually, hover the cursor over the symbol on the web) to choose between giving one and 25 gold awards. A single gold will cost users $2, while they could pay up to $49 for 25 of them. The new gold system is available now on mobile and will roll out to web users “later this year.”
Reddit’s API changes from earlier this year make it much more difficult for third parties to track engagement on the platform. However, with anecdotal reports of engagement dropping after the API protests, today’s moves could be viewed as a carrot to lure / retain prolific contributors who will help the platform build engagement — similar to creator programs from X, YouTube, TikTok and Instagram.