Rep. Alexandria Ocasio-Cortez (D-N.Y.) set streaming records on Twitch after over 435,000 people, in total, watched her and Rep. Ilhan Omar (D-Minn.) play "Among Us," a voting outreach effort largely targeted to millennials and Generation Z'ers on the platform.
Among the Twitch streamers involved: uber-popular streamers Pokimane and Hasan Piker, the latter of whom was a former employee for the left-oriented news site the Young Turks, Pokimane, the musician mxmtoon and Omar's daughter Isra Hirsi.
"If you are able to vote, we are here ... Make sure you have your voting plan," she said at the beginning of her stream on Tuesday, in a get-out-the-vote plea.
"If you can't vote, if you're under the age of 18 ... if you don't live in the United States or any other reason for not being able to vote, make sure you talk to someone that can vote and try to get them -- direct them to IWillVote.com and make sure that they get their voting plan in place."
Twitch is a ripe place to target younger audiences: A now-deleted 2017 report from the streaming platform — largely oriented toward gamers livestreaming themselves playing — once estimated that nearly 55% of its audience was between the ages of 18 to 34.
Ocasio-Cortez's debut stream was one of the most-viewed on the site of all time. The record was set in 2018 by rappers Drake and Travis Scott playing "Fortnite" with prominent gamer Ninja.
So, what is 'Among Us'?
Long story short, "Among Us" an online multiplayer game akin to the classic party game "Mafia." In a large group aboard a spacecraft, players — known as crewmates — must determine who on board are the impostors while completing a set list of tasks. The impostors, meanwhile, have to kill all the crewmates on board to win.
Crewmates have the chance to stage "emergency meetings" if they witness a kill, and must vote on who the impostors are aboard to kick them off the spacecraft. If the impostors are offed, the crew wins.
It's not the first entry into the gamer zeitgeist this year by a political figure — Democratic presidential candidate Joe Biden made an island on "Animal Crossing: New Horizons" that was accessible to visitors.
It was such a blast.
Super grateful to @AOC @hasanthehun and all the amazing gamers for a fun night. Poggers (am I using that right?). S/o to @isaiah_kb for my set up.
Follow us on twitch, I will be back 😉 https://t.co/ASv7E8V7vp
— Ilhan Omar (@IlhanMN) October 21, 2020
Nor is she the first politician on Twitch: Rep. Bernie Sanders, former Democratic presidential candidate Andrew Yang and President Donald Trump (who was briefly banned on the platform) were all using the site for campaign outreach.
But Ocasio-Cortez and Omar are the first on a platform to play a game and engage with the audience on their turf, while invoking the game's lingua franca — calling out "sus" players and celebrating the "poggers" occasion.
Follow Joshua Bote on Twitter: @joshua_bote.
This article originally appeared on USA TODAY: AOC, Omar set Twitch records playing 'Among Us' with Pokimane, Hasan