How retailers are attracting shoppers for Black Friday and Cyber Monday sales

Store owners are on their toes preparing for this year's Black Friday deals. And if Friday is too much for consumers, there's always Cyber Monday. Rachel Dalton, Kantar Director of eCommerce content and Omnichannel insights, chats with Yahoo Finance's Jen Rodgers, Myles Udland, and Heidi Chung about what to expect for the upcoming days of retail mania.