Revolutionizing the Runway: Michele Zanello’s Hybrid Catwalks in the Metaverse
In the digital expanses of the Metaverse, one name resonates with a disruptive echo: Michele Zanello. The visionary from Italy has reimagined fashion’s future, ushering in an era of innovative aesthetics and immersive experiences. Zanello’s pioneering journey began as an entertainment manager to becoming the trailblazer of the Metaverse’s fashion scene. With a spotlight on the world’s first hybrid catwalk at the Metaverse Fashion Week, it’s time to explore how Zanello has reshaped the runway, intertwining cutting-edge technology with haute couture.
Born in the picturesque town of Latisana, Udine, Zanello began his career as a social media manager and event manager for various Italian venues in 2015. He quickly grasped the intricacies of entertainment, carving out a niche for himself in the industry. His quest for constant evolution led him to found Midnight Milano Society in 2020, a groundbreaking agency offering a comprehensive package for the public image and interests of a diverse clientele ranging from musicians to celebrities.
The same year, Zanello seized an opportunity that would catapult him to the forefront of digital evolution. As the Head of A&R for a music mediation agency in Milan, he liaised with world-renowned dance labels including Warner Music, Armada, and Smash the House, among others. Against the backdrop of the rising Metaverse revolution, Zanello’s collaboration with Davide Cuttini and Diego di Tommaso in 2021 proved to be a pivotal move. He recognized the immense potential of their platform Over The Reality, sparking a “new level of entertainment”.
Zanello embraced his role as the Head of Metaverse Event & Relations, working closely with the marketing team to conceive novel event types. He navigated the complexities of the world’s largest augmented reality Metaverse, managing relationships with major Web3 projects like Decentraland, Sandbox, and Spatial. In 2022, his visionary approach culminated in the creation of the first cross-metaverse music festival in collaboration with Decentraland, featuring renowned artists such as Ozzy Osbourne and Dillon Francis.
March 2023 marked a paradigm shift for Zanello as he assumed the position of project manager of the Metaverse Fashion Week. His innovative mindset led him to challenge traditional norms and establish the world’s first hybrid catwalk. This revolutionary event unfolded on the digital Milan Cathedral, involving big-name brands like Pinko, Space Runners x Balmain, and Xr Couture. The audacious display featured Pet Liger’s creations for the Gucci Vault collection “The Next 100 Years of Gucci”, earning Zanello a spot in Milan’s history books, according to Forbes.
But Zanello is not just a disruptive visionary behind the scenes. With over 50 major events under his belt, he shared his insights and vision as a speaker at renowned digital events such as NFT New York City and Limitless Innovation Paris. His musical contributions also form an integral part of his creative portfolio. As a member of the Italian trio, FUTURA, he released a series of popular songs, earning him the title of one of the 100 most influential Italians in the music business in 2022 (IEMBI 2022).
Michele Zanello’s vision for a disruptive and imaginative future is clear. He has paved the way for an innovative blend of fashion and technology on the Metaverse’s runways, forever revolutionizing the fashion world. His hybrid catwalk creation redefines the boundaries of a traditional event, setting a new standard for the digital landscape of the Metaverse. In this evolving digital age, Zanello’s groundbreaking vision seems poised to continue reshaping our reality, one virtual step at a time.
McClatchy newsroom and editorial staff were not involved in the creation of this content.
