Ricardo Arjona bringing 'Blanco y Negro' tour to Santander Arena
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Jan. 18—Superstar artist and composer Ricardo Arjona's "Blanco y Negro: Volver" tour, considered one of the most successful tours of 2022, has extended into 2023 and will include a stop at Santander Arena, Reading, on June 10. Tickets go on sale Friday at 10 a.m. at ticketmaster.com.
"Loud And Live had the honor of producing Ricardo's 'Blanco y Negro' Tour last year with 35 shows in the United States and Ecuador, making it one of the most successful tours of all time," said Nelson Albareda, CEO and Founder of Loud And Live, the South Florida-based entertainment, marketing and media company. "This year, we are deeply proud to reunite him with his fans."
After reaching an audience of more than 3 million people with "Hecho A La Antigua," the most viewed streaming concert in the history of music in Latin America and Spain, Arjona set a precedent with "Blanco y Negro," as it has been considered the artist's most daring bet.
While everyone looked to follow popular trends in music, Arjona once again chose his own path and ventured out to the legendary Abbey Road studios to produce 24 original song, contradicting everything that exists in music in Spanish and reinforcing more than ever what he knows how to do best.
With a black and white aesthetic and a video for each song, recorded in the same studio in London where the 24 songs were made, Arjona started a project amid a pandemic that industry scholars pointed out as doomed to fail. It brought together elements not commonly used nowadays in the music industry — recording live instruments with equipment from the '60s, without any technological fuss.
With close to 100 shows between Europe, United States and Latin America, "Blanco y Negro" is one of the most popular tours in the market. More than a million and a half people attended the concerts last year. The tour was distinguished as one of the 20 most powerful tours in the world along with Coldplay's and several others.
Also going on sale Friday are tickets for Dreamcatcher at Santander Arena on March 6, Elton John and Billy Joel: Face to Face — The Tribute Concert at the Santander Performing Arts Center on March 18, Girl Named Tom at the Santander Performing Arts Center on April 22 and Mastodon and Gojira at Santander Arena on May 11,
