Ripley expanding photo business at its attractions
Ripley Entertainment will be expanding and upgrading its in-attraction photo programs via an agreement with Amsterdam-based company GoPhoto.
Ripley, based in Orlando, runs more than 100 attraction in 10 countries. It worked with GoPhoto on a trial basis at Ripley’s Aquarium in Myrtle Beach, South Carolina.
“Both our capture rate and per capita saw double digit increases, and the self-service kiosks allowed us to use our team members more efficiently,” Pablo Chavez, general manager of the attraction, said in a news release. “Our results from trialing GoPhoto quickly gave us the confidence needed to roll out their offerings across the company.”
The expansion will include the Ripley’s attraction on Orlando’s International Drive. That location, which was recently renovated, is scheduled to have GoPhoto installed this summer. The kiosks will be rolled out at all Ripley’s Aquariums as well as some of the company’s “odditorium” locations.
“Working with Ripley’s will give us the expertise, network, and support needed to jump-start our growth in the U.S. market,” said Daniel Duivestein, CEO of GoPhoto. “It is a great match between an industry giant and a tech company with a revolutionary vision on photo retail for the attraction industry.”
GoPhoto has installation at the Jurassic World exhibition in London, Icebar Berlin in Germany and at a soccer stadium and immersive experience in Amsterdam.
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